MUMBAI: Minerva Punjab FC has signed sports social gaming platform Rooter as its official fan engagement partner.
Rooter has been mandated with acquiring and expanding the young team’s fan base, specifically in the North Indian region and encouraging it to follow Minerva’s I-league journey. Rooter will provide stats and data of fan engagement for all Minerva Punjab FC matches to the team to help them grow their fan base.
The company will also help the team sell tickets and merchandise as well as facilitate other revenue-generating opportunities and will assist the team in acquiring sponsorships and keeping the fans engaged through in-app notifications and emails with information on the team’s progress. The app will also feature a dedicated Minerva Punjab FC Team Page on the app where it will provide stats and scores along with personalized chat forums for fans of the team to connect with each other.
Rooter will be recognized as the official fan engagement partner on all advertising collaterals of the team and will feature the app’s logo on its website. Minerva Punjab FC will also provide Rooter with imagery rights and grant tickets and merchandise to the fans on the platform. Live scores and stats API of Minerva will be integrated with the app and player interaction as well as marketing videos will be provided to Rooter for promotional purposes.
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