NEW YORK: Buffalo Wild Wings is teaming up with the League of Legends Championship Series (LCS) on a multi-year partnership that will make America’s largest sports bar brand the Official Sports Bar of the popular North American league.
The agreement marks the first-ever streaming deal between an esports property and a major restaurant chain to livestream events at scale, while also showcasing Buffalo Wild Wings and its award-winning wings, for League of Legends fans streaming at home across the country.