P&G deo brand aces Serena partnership to 'advance gender equality' SportzPower Team Feb 13, 2020 18:02 Read more about P&G deo brand aces Serena partnership to 'advance gender equality'Log in to post comments CINCINNATI: At the 2020 MAKERS Conference in Los Angeles, P&G-owned Secret Deodorant announced a new partnership with Serena Williams to "further progress gender equality and pledged an additional $1 million in support of equality programs".