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MANCHESTER: Premier League club Manchester United continues its sponsorship signing spree naming Scotch whiskey brand Chivas as its Official Global Spirits Partner in a multi-year deal.
The partnership will mean Chivas’ portfolio of blends will be available throughout Old Trafford’s hospitality suites, becoming part of the Manchester United matchday experience. The partnership will also see Chivas branding displayed on digital perimeter boards as well as throughout the stadium.