NEW DELHI: Flipkart-owned fashion e-commerce platform Myntra on Friday announced that it had appointed celebrity couple Virat Kohli and Anushka Sharma (commonly nicknamed Virushka) as its first brand ambassadors.
While commercial teerms werenot revaled, Livemint, citing celebrity management sector estimates, reported Myntra may be shelling out upwards of Rs 100 million for the couple as brand endorsement fee.
This is would be the couple’s second big brand endorsement deal after men’s ethnic wear brand Manyavar, which they have been associated with since 2017.
