BENGALURU: Taking forward its ‘Sports for All’ concept, Royal Challengers Bangalore has made inclusivity and diversity the key going into the inaugural Women's Premier League (WPL).
It was the natural progression for RCB and Diageo as brands that have adopted diversity and inclusivity as their core values. RCB parent Diageo asserts that it held back all investments in overseas teams because "we believe in India story, and we want to be part of this monumental journey for equal opportunity in sports".