IRVINE, Calif.: Hyperice, which boasts Virat Kohli as an athlete-investor and brand ambassador, announced Wednesday that Nike alum Andy Miguel has joined the global wellness brand as their new head of marketing.
In this role, Miguel will lead all of Hyperice’s go-to-market global strategy, partnerships, digital marketing, retail activations, brand experiences, public relations, media, brand, and content strategy.
Miguel spent nearly two decades with Nike, serving in multiple roles, most recently overseeing the iconic Jordan Brand as head of marketing.