MUMBAI: Men’s lifestyle brand, Villain - part of Mensa Brands, Monday announced Hardik Pandya as their brand ambassador. 

Hardik joins the brand to promote its range of fragrances. The cricketer was seen holding the brand’s latest launch – Villain Revolver Eau De Parfum.

With Hardik onboard, the brand aims to strengthen its hold in the fragrance category of India with its unique & masculine assortment. Villain will be launching a series of campaigns that capture the "wicked persona" of both the brand & Hardik.