LONDON: Unilever soap brand Lifebuoy has announced a multi-year partnership with England Cricket ahead of the start of the new season.
This is in addition to the previously announced partnership with the ECB’s innovative new competition, The Hundred.
As part of the new partnership, Lifebuoy will become the ‘Official Hygiene Partner’ and ‘Official Community Cricket Hygiene Partner ’of England Cricket and ECB.
