PURCHASE, N.Y.: Starry, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America.
Capitalizing on the leagues' successful partnership with MTN Dew, Starry will leverage the platform of the biggest weekend in basketball to make a splash, becoming the title partner of the NBA All-Star 3-Point Contest, which takes place on February 18 in Salt Lake City, Utah.