MUMBAI: FC Goa social media campaigns over the season have put the spotlight solely on football - inclusive of gender and age groups with women and grassroots players sharing the platform with ISL stars in equal measure.
Beyond the ISL, the club celebrated grassroots development through Forca Goa Foundation, tournaments like the Goa Pro League and the Little Gaur League and the women's team like never before.
Weaving pop-culture into its storytelling approach has already yielded 52 million impressions over the last 3 months, up by 51% across platforms.
