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MUMBAI: Columbus India, the agency from the stable of Dentsu Aegis Network, will handle digital duties for this season's Premier Badminton League (PBL), commercial rights for which rest with Sportzlive.
This is the second sports property that Columbus India will be handling for Sportzlive after having won the digital duties for the sports management firm earlier this year.
PBL runs this season from Saturday, 23rd December, through till January 14, 2018.