DORTMUND, Germany: Borussia Dortmund, one of Europe's most successful football clubs with a traditionally strong fan base in Asia and the world, has announced Thailand-based regional airline Bangkok Airways as "regional partner" of the Bundesliga club.
The cooperation deal includes a variety of advertising and promotional components of the co-branding campaigns in Thailand, Southeast Asian countries, mainland China, Hong Kong, India and Bangladesh which will enhance the airline's brand recognition across the region.