advertising expenditure

India adex to hit Rs806.78bn in 2019: Study

Last updated : Feb 14, 2019 15:02
SportzPower Team
Feb 13, 2019 12:02

MUMBAI: GroupM, the media investment group of WPP, has announced their advertising expenditure (adex) forecasts for 2019.

As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world. 

TYNY forecasts India's advertising investment to reach an estimated Rs 806.78 billion this year. This represents strong estimated growth of 14%, for the calendar year 2019 (approx. 2x of the GDP growth). 

Jun 22, 2018 11:06
IPG Mediabrands Magna logo
India ad spend forecast to grow 12.5+% in 2018
MUMBAI: Advertising expenditure in India will grow 12.5% to touch Rs 680 billion in 2018, IPG Mediabrands-owned media agency Magna has stated in its advertising forecast report released on Thursday. The India specific forecast follows on from the "Spring Update" of Magna’s Global Advertising Forecasts, updated twice a year, which was released on 18th June.
Feb 14, 2018 15:02
GroupM logo
India’s adex to grow 13% in 2018: GroupM
MUMBAI: GroupM, the media investment group of WPP, Tuesday announced its advertising expenditure (adex) forecasts for 2018.  
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