Industry veteran Steve Marcopoto joins Vuulr industry advisory board

SINGAPORE: The former Executive Vice-President & President of Turner Broadcasting in Asia-Pacific, Steve Marcopoto - with over three decades of experience in the content industry - has joined Vuulr as a member of its industry advisory board.

Among other things, Marcopoto will help Vuulr’s management team refine its product and its go-to-market strategy and he said: “When I left the corporate world, I wanted to remain involved in new areas of the media industry with people I like and that have incredible vision. Ian (Mckee, CEO - Vuulr), Ben (Heyhoe Flint, COO - Vuulr) and the Vuulr team have that vision and an ability to execute that I think will truly transform this side of the content industry. It’s exciting to be working with them."

Marcopoto joins Rob Gilby, the former managing director for Disney Southeast Asia, who adds another two decades of experience. Gilby is an investor in Vuulr as well as an advisor.

Gilby said, “I’ve been with the team for over a year now and I’m even more excited about the Vuulr proposition. It is more and more clear that the industries readiness to change plus the pace of technology adoption is accelerating; and Vuulr’s solution solves a genuine and valuable commercial problem. They’re hitting the market at exactly the right time.”

Mckee said: “I am humbled that two industry leaders such as Rob and Steve have chosen to join Vuulr on our journey and to contribute their incredible knowledge and insights to help shape our plans. 

“They’re joining us just as the Vuulr marketplace is seeing great traction, and their involvement adds yet more weight to the huge interest we’re seeing from all sides of the industry."

Vuulr claims to be the fastest growing content rights marketplace in the industry - supported by industry-accepted specifications from their partnerships with EIDR, MovieLabs and EMA in Hollywood - and is the only platform to use the Blockchain as part of its solution. 

Based in Singapore, the platform went live in October 2018 and already features content from 65 countries and in 49 languages. Among other milestones, Vuulr has won funding in the form of grants from the Singapore government, via the Infocomm Media Development Authority’s (IMDA) national Blockchain Challenge and their accelerator facility, Pixel Studios.