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NEW DELHI: The Vivo Indian Premier League (IPL), which ended its tenth season on May 21, garnered 1.25 billion impressions for the 59 matches played between 5 April and 21 May, a 22.5% jump from a year-ago period, according to recently released BARC data.
In 2016, IPL had recorded 1.02 billion impressions for the 60 matches watched across five channels — Sony Max, Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD.
As per BARC India (TG: All India, 2+), average impressions per match for this season was 21.18 million impressions whereas IPL season 9 (TG: All India, 4+) saw per match impression of 17.11 million. It is to be noted here that the universe for measurement considered by BARC India is different this year as compared to the last.
The season’s 59 matches, as per BARC India data, saw the most impressions coming in from males at 12.52 million average impressions per match, followed by females at 8.65 million average impressions per match. Maharashtra and Goa were the states from where the most viewership came from, with 4.5 million average impressions per match followed by Telangana and Andhra Pradesh each with 2.1 million average impressions per match.
The final between Mumbai Indians and Rising Pune Supergiant became the most viewed match of the tournament at 39.4 million impressions. The tournament averaged 21.18 million impressions per match.
This year’s data however considers only 59 matches, as opposed to the total of 60 since one match (Royal Challengers Bangalore versus Sunrisers Hyderabad) was rained out.