GURUGRAM: Hyundai Motor India Ltd (HMIL) Wednesday kicked off ‘The Drive Within’ campaign and signed an MoU with four Indian women cricketers.
Hyundai has entered into an exclusive one-year association with Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma as brand ambassadors to highlight and celebrate their contribution to Indian cricket.
Commenting on the MoU signing, Seon Seob Kim, MD & CEO, HMIL, said: “Hyundai has a long standing association with sports, our players as well as audiences. Continuing our promise to go beyond mobility, we are glad to announce an association with truly inspiring players in Indian Women Cricket. The grit & spirit shown by these sports women will become a role model for the entire nation. We are proud to announce them as brand ambassadors for taking the Hyundai spirit forward. This association with India’s top women cricketers signifies Hyundai’s commitment towards enabling women youth power that defines the new age India.”
Hyundai is celebrating the spirit of Indian women cricketers setting new benchmarks and inspiring millions with ‘The Drive Within’ campaign. #TheDriveWithin put forth the grit and determination of these women that pushes them to break boundaries and excel with the support of their loved ones.
Hyundai is associated with cricket in India and is partnering with the Board of Control for Cricket in India (BCCI) as an associate sponsor for all international matches hosted by the BCCI.
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