SRINAGAR: Ever since their promotion to the Hero I-League in 2018, Real Kashmir FC have strengthened their fan connection with an extensive outreach program that covered numerous parts of the region.
Club chairman Sandeep Chattoo, speaking to IANS, said a key objective behind the program was to go “above and beyond” and reach out to the grassroots levels, and spread the positivity that the club has generated in the area.
“If we could bring so much positivity out of the club from Srinagar, I feel that going to different districts in the interior of Kashmir can also make these places more accessible to people and share the same positive feelings that football brings. All in all, it has been a fantastic experience,” Chattoo told the newswire.
The outreach program was launched in July this year with the intent of reaching out to all districts in Kashmir in order to attract maximum local youths towards the sport and scout for young talented players as well.
Additionally, the program features try-outs being conducted in multiple districts like Anantnag, Pulwama, Shopian, Sopore and Baramulla across three phases throughout the month of November.
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