Data Analytics

The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC). 

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

Nov 16, 2023 17:11
Disney+ Hotstar set a new global live streaming viewership record on Wednesday as Virat Kohli scored a record-breaking 50th ODI century and Mohammed Shami became the first bowler to pick three five-wicket hauls in a single edition of the 50-over World Cup to guide India to the final of the tournament. 
Nov 06, 2023 17:11
Sunday’s clash between India and South Africa at the ongoing ICC Men's Cricket World Cup 2023 achieved yet another landmark for the tournament. The first innings of the match drew 4.4 crore (44 million) concurrent viewers, setting a new global streaming record.
Nov 06, 2023 17:11
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 31 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 30, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 23 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 25, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 15 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 16, 2023 17:10
The ICC World Cup 2023 match between India and Pakistan on Saturday set a new global streaming record on Disney+ Hotstar, with 3.5 crore concurrent viewers. "This is the highest peak concurrency number achieved across all formats of cricket. The clash of titans on Oct 14 marked a watershed moment for the platform and for digital sports viewership across the country,” Disney India's streaming platform declared.
Oct 11, 2023 20:10
LAS VEGAS: Sports technology company Panda Interactive has filed two separate lawsuits accusing competitor companies Genius Sports and Sportradar of patent infringement. The lawsuits have been filed in US District Court for the Eastern District of Texas. Both companies provide much of the technological infrastructure to sports-betting and related interactive video industries.
Oct 05, 2023 17:10
MUMBAI: TAM Sports has released the TAM AdEx Advertising Analysis of the Asia Cup covering three editions of the continental tournament: Y 2018 (ODI) – Y 2022 (T20) – Y 2023 (ODI) Advertising Analysis – Asia Cup  Y 2018 (ODI) – Y 2022 (T20) – Y 2023 (ODI)
Sep 18, 2023 17:09
SYDNEY: Australian Professional Leagues (APL) and IMG Monday announced a multi-year renewal of their exclusive media, official data and streaming rights partnership, to further drive audience and commercial growth for the top-flight Isuzu UTE A-League Men and Liberty A-League Women football leagues.
Sep 15, 2023 20:09
NEW YORK: Nielsen, a global leader in audience measurement, data and analytics, has named Karthik Rao as CEO, effective immediately.   David Kenny, who has served as CEO since 2018, will assume the role of executive chairman.