COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 26, 2021 17:02
MADRID: Dorna Sports has announced an agreement with Animoca Brands, the developer and publisher of the successful blockchain games F1 DeltaTime and The Sandbox, to bring MotoGP Ignition to Flow blockchain. 
Feb 25, 2021 12:02
MUMBAI: Star India-controlled Mashal Sports Pvt Ltd (Mashal), founder and commercial rights holder for the Pro Kabaddi League, is set to conduct an open market media rights auction for 5 seasons (Season 8 – Season 12) of PKL to be held during 2021 – 2025.
Feb 23, 2021 15:02
NEW DELHI: The Indian gaming market stands at $930 million today and the industry is predicted to soon grow bigger than the music, movie and television industries put together, according to a report by the Internet and Mobile Association of India (IAMAI) and Ikigai Law, titled ‘Unpacking a Billion Dollar Industry: Digital Sports & Games in India’. 
Feb 23, 2021 14:02
NEW DELHI: As Indian football continues to move forward together, a new milestone is set to be achieved as India is set to join the FIFAe Nations Series 2021, which is FIFA’s flagship tournament for Member Associations and is contested by eNational Teams using the EA Sports FIFA 21 game.
Feb 18, 2021 19:02
MUMBAI: Vernacular social gaming platform WinZO is the official sponsor of XO Space, India’s first ever Gaming House that is being hosted by its parent company Esports XO. 
Feb 17, 2021 13:02
MADRID: MotoGP and Milestone will remain partners until at least 2026, with the Italian company set to continue as the official MotoGP Videogame developer and publisher for at least another five years. 
Feb 16, 2021 17:02
MUMBAI: India's online gaming company Games24x7 has appointed retired cricketer VVS Laxman as a brand ambassador of My11Circle, its fantasy sports platform. VVS Laxman joins former India cricket captain Sourav Ganguly, Australian all-rounder Shane Watson, and Afghanistan leg-spinner Rashid Khan to strengthen My11Circle's unique 'Play with Champions' proposition.
Feb 16, 2021 17:02
LONDON: Sportradar Integrity Services – the leading global supplier of sports integrity solutions – Tuesday announced the launch of the Universal Fraud Detection System (UFDS).  Evolving from its current bet monitoring service, the UFDS will be funded by Sportradar and offered free of charge to any sports federation, or league worldwide, and will be made available in October. 
Feb 16, 2021 16:02
MUMBAI: Indian gaming company Creative Monkey Games has partnered with the retired Australian cricketer Matthew Hayden to launch a mobile cricket gaming application called Haydos380 in India.
Feb 16, 2021 15:02
MUMBAI: The Indian advertising industry is expected to see recovery in 2021 with ad investments estimated to reach Rs 80,123 crore (Rs 801.230 billion), which is a 23.2% growth over 2020 and 3.35% growth over 2019 ad expenditure of Rs 82,9040 crore (Rs 829.040 billion). These are the findings of the 2021 edition of the GroupM futures report ‘This Year, Next Year’ (TYNY).