Basketball

COGNAC, FRANCE: Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) Thursday announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.  

The multiyear agreement, which marks the league’s first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy’s relationship with the NBA and expands on the North American deal that was announced in February 2020.

Feb 25, 2021 15:02
STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.
Feb 25, 2021 10:02
MIES (Switzerland): FIBA, the International Basketball Federation, has announced a multi-year collaboration with Twitch to bring more basketball content to the Amazon-owned online streaming platform.
Feb 23, 2021 19:02
LOS ANGELES: Monster Energy has been announced as the official energy drink of the BIG3.  As the BIG3 prepares to return for its fourth season, fans will notice a series of enhancements to the league thanks to this new partnership with Monster Energy. This is the BIG3’s first partnership in the energy drink category.
Feb 03, 2021 13:02
NEW DELHI: The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster, on Wednesday announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements.
Jan 22, 2021 19:01
NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.
Jan 22, 2021 14:01
SALT LAKE CITY: Novex Biotech and Authentic Brands Group, a global brand owner, marketing, and entertainment company, has announced that Hall of Famer and entrepreneur Shaquille O'Neal is Novex Biotech's newest brand ambassador.  O'Neal will represent the brand's complete line of men's performance products, including GF-9, Testrovax, and Oxydrene, as well as future line extensions.
Jan 14, 2021 10:01
NEW YORK – The National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today announced an agreement on additional measures to supplement the current Health and Safety Protocols governing the 2020-21 season.
Dec 24, 2020 16:12
MUMBAI: The National Basketball Association (NBA) and Dream11 have extended their fantasy gaming partnership by offering the Women’s National Basketball Association (WNBA) and the G League for the first time to Dream11’s users in India. Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India.
Dec 22, 2020 12:12
MUMBAI: When the National Basketball Association's 2020-21 season tips off later Tuesday, Dec. 22, at 7:00 pm ET (Wednesday, 5:30 am IST), with the NBA reaching fans in 215 countries and territories in more than 50 languages, a significant player "missing in action" will be Sony Pictures Networks India (SPN). 
Dec 18, 2020 14:12
MIES, Switzerland: FIBA, the International Basketball Federation, and Smart, the Philippines' leading mobile services provider, have announced a new global partnership ahead of the FIBA Basketball World Cup 2023. The announcement was made Wednesday at a virtual press conference hosted by Smart, FIBA and Samahang Basketbol Ng Pilipinas (SBP).