Basketball

The Home Depot is expanding its collegiate sports footprint by becoming an official corporate partner of the NCAA, just in time for March Madness. Through the partnership, The Home Depot will have rights across all 90 NCAA championships, including the Division I women's and men's basketball tournaments, creating a game-winning combination during spring, the retailer's busiest selling season.  

Mar 07, 2024 19:03
ABU DHABI: The NBA and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) Thursday announced that The NBA Abu Dhabi Games 2024 will feature the 17-time NBA champion Boston Celtics and the defending NBA champion Denver Nuggets playing two preseason games on Friday, Oct. 4 and Sunday, Oct. 6 in Abu Dhabi.
Feb 28, 2024 19:02
LOS ANGELES: Chinese sportswear brand ANTA has announced the global launch of the ANTA KAI 1, the first addition to Kyrie Irving's signature line of basketball footwear.   The sneaker design is touted as "a cultural mosaic" and has been curated by Anta US design director Jared Subawon, whose six-year tenure at the company has been marked by sneaker drops that "resonate deeply and push the boundaries of design".
Feb 23, 2024 20:02
NEW DELHI: Franchise India Knowledge Services, a division of Franchise India, a leader in franchise development, Friday announced its collaboration with Basketball Training Systems, Inc. (BTS), a leading licensor of youth basketball business and training systems.  This strategic partnership aims to bolster the presence of BTS in the rapidly growing Indian market.
Feb 21, 2024 19:02
PURCHASE, N.Y.: In 1992, Pepsi partnered with Shaquille O'Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. 
Feb 12, 2024 16:02
MUMBAI: The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and Dream11, the world’s largest fantasy sports platform, Monday announced a multiyear extension of their existing collaboration that will see Dream11 continue as the official fantasy gaming partner of the NBA and WNBA in the country.  
Feb 08, 2024 18:02
CHICAGO: Wilson Sporting Goods Co. Wednesday announced the release of the Wilson Airless Gen1 – the first-of-its-kind 3D-printed basketball that never needs to be inflated.  Building off the success of the Airless Prototype debut last year, the limited-edition Wilson Airless Gen1 basketball will be available for purchase on February 16 for $2,500. 
Feb 08, 2024 18:02
NEW YORK: Emirates and the National Basketball Association Thursday announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.   The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.
Feb 05, 2024 19:02
MUMBAI: The National Basketball Association (NBA) Monday announced the launch of “Nets for Change”, a new campaign to repurpose discarded underwater fishing nets at basketball courts in India.   The discarded nets, which pose a threat to marine ecosystems, are being repurposed as basketball nets at courts that are missing a fundamental element of the game – a functional net.
Jan 12, 2024 18:01
World of Krida Private Limited, a multi-sport franchise owning company, Friday announced their fourth 3X3 Basketball team, Toronto Patriots for the FIBA 3x3 backed 3x3.EXE Super Premier Basketball League in Japan.  The 3x3.EXE Super Premier basketball league’s inaugural edition will tip-off at the Xebio Arena Sendai, Japan.
Jan 11, 2024 12:01
LOS ANGELES: Digital sports platform Fanatics and NBA superstar LeBron James Wednesday announced a new, exclusive multi-year trading card partnership that will see the National Basketball Association legend join Fanatics Collectibles, the company’s trading card and collectibles division. James is making the switch to Fanatics after an association of more than 20 years with rival Upper Deck.