SPECIAL REPORT

Nov 18, 2020 19:11
IPL delivers; no BCCI cricket, T20 WC boon for Disney P&L

A WEEK TO THE DAY after the thirteenth edition of the Indian Premier League completed its 2020  innings, official broadcaster Star Sports has ticked off all the boxes as far as viewership, subscription numbers are concerned. Ergo OTT platform Disney+ Hotstar, which is where parent company Walt Disney has (and will have) its primary focus in the…

Aug 16, 2018 13:08
FB, SPN's soccer deals point to media rights price correction

THE AGREEMENT HAS BEEN signed, sealed and delivered, and Facebook makes official that it has secured the media rights for LaLiga in the South Asian market for the next three-year cycle.

As reported in June by SportzPower, the social media behemoth will hold digital and broadcast rights to the top flight of Spanish club football…

Jun 05, 2018 11:06
Hot Star of Sports – UDAY SHANKAR

THE SPORTS INDUSTRY in India has entered an interesting phase. Ten years after the launch of the successful Indian Premier League (IPL), the landscape has grown multi-fold, embracing the growth of many sports other than cricket. Sponsorship numbers are northbound, participation is on the rise, and more stars are emerging every day – each…

Apr 24, 2018 08:04
First Man of Sports – RAVI KRISHNAN

THE SPORTS INDUSTRY in India has entered an interesting phase. Ten years after the launch of the successful Indian Premier League (IPL), the landscape has grown multi-fold, embracing the growth of many sports other than cricket. Sponsorship numbers are northbound, participation is on the rise, and more stars are emerging every day – each…

Apr 11, 2018 15:04
Hotstar central to Star's back-loaded bid to retain BCCI rights

MUMBAI: Star India is now officially the one-stop shop for all big-ticket cricket played in India after the 21st Century Fox subsidiary retained its hold on BCCI rights for the next five years with a winning bid of Rs 61.381 billion. 

Star's bid for the global consolidated rights to Indian cricket amounts to an average per match value…

Jan 04, 2018 09:01
Big Data and how it can shape the ISL

MUMBAI: In its fourth year now, the Indian Super League is yet to ensnare that demographic so crucial to growing football in India - the youth.

An ESP Properties' study, presented at the India Football Forum 2017, indicates that approx. 55 per cent of the Premier League viewers in India are not tune into the ISL on television. A lion's…

Nov 29, 2017 17:11
Report trains spotlight on gender gap in sport

MUMBAI: Gender inequality in sport, a fact often acknowledged but rarely probed, has now been whittled down to shocking numbers by an independent study, showing up grave inequities in wages, visibility and opportunities for the female of the species in the field of sport.

Nov 06, 2017 14:11
Monetizing success, the K Srikanth way

MUMBAI: This week, Kidambi Srikanth, newly anointed number two in the Badminton World Federation (BWF) rankings, is likely to be unveiled as brand ambassador of a multinational company.

Baseline Ventures, the company that has been managing India's ace male shuttler since 2015, is in a sweet spot currently. 24-year-old Srikanth has…

Oct 30, 2017 17:10
Mumbai Marathon - Ready for the Next Big Dash

MUMBAI:   Change has been the only constant at the Mumbai Marathon for the last 14 years, with the exception of   its title sponsor. Now that too is set to change with Stanchart opting out and the Tatas stepping into the banking major's shoes. 

Sep 28, 2017 16:09
Big Brands Want to ‘Run’ the Marathon

THE 2014 edition of India's most celebrated distance race - the Standard Chartered Mumbai Marathon - completed yet another successful chapter a few weeks ago. ASHWIN TOMBAT picks up the thread again on the SportzPower Special Series that takes a 360 look at the largest marathon in Asia as well as the largest mass…