Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Feb 26, 2021 18:02
MORRISVILLE, N.C.: Red Bull Illume, the energy drink brand's adventure and action sports imagery contest, returns in 2021 with global technology leader, Lenovo, as its exclusive computing sponsor.
Feb 26, 2021 17:02
COGNAC, FRANCE: Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) Thursday announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide.  
Feb 26, 2021 13:02
PARIS: Mastercard renewed with World Rugby as a Worldwide Partner for Rugby World Cup 2023 in France, it was announced Thursday. 
Feb 25, 2021 18:02
MUMBAI: Manchester City and Nexen Tire have announced Nexen Road to Man City, a new virtual fitness challenge  using the Stepathlon platform to improve the health and well-being of fans across the world and help them to stay connected to the Club.
Feb 25, 2021 15:02
STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.
Feb 25, 2021 12:02
MUMBAI: Star India-controlled Mashal Sports Pvt Ltd (Mashal), founder and commercial rights holder for the Pro Kabaddi League, is set to conduct an open market media rights auction for 5 seasons (Season 8 – Season 12) of PKL to be held during 2021 – 2025.
Feb 24, 2021 19:02
MUMBAI: Even as the easing of border tensions between India and China has cleared the way for the Board of Control for Cricket in India to "pick up where it left off" on Chinese smartphone brand Vivo's title sponsorship of the Indian Premier League, new brands are reportedly set to add to the sponsorship lustre of the IPL.
Feb 24, 2021 18:02
LONDON: Ahead of the 2020/21 ABB FIA Formula E World Championship season opener in Diriyah, Saudi Arabia, TAG Heuer has extended its Formula E collaboration with a new, multi-year partnership.
Feb 24, 2021 13:02
NEW YORK: PepsiCo has launched a new global football campaign in support of the UEFA Champions League partnership across Men's and Women's leagues, bringing together an impressive lineup of the world's best footballers, expanding its roster led Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia Dortmund sensation Jadon Sancho, and UEFA Women's Champions League winner Shanice van de Sanden
Feb 24, 2021 12:02
MUMBAI: TAM Sports, the sports research division of TAM Media Research will turn pink starting Wednesday (24th Feb) afternoon, commemorating the pink ball Test Match between India and England in Ahmedabad, Gujarat.