INSIDE OUT - Ability to monetize all sponsorship contracts without fear of infringement or brand dilution would lead to exponentially increased interest in the sports sponsorship and endorsement domain
PIT STOP PUNDIT - On a day when F1 competed with the IPL for attention we had two F1 related topics #DiResta and #BahrainGP trending in the top 10 with #DDvs#MI in the second spot
Ambani, Sahara, Mallya, Maran, GM Rao, SRK - roll call of heavyweights losers even before games begin
Heavyweight corporate team owners, through their collective silence, have in effect endorsed BCCI's action, with no regard for the sanctity of the game, competition or their respective fan bases
SPORTZPOWER VIEW - ICC move to provide proper windows for domestic T20 leagues in annual schedule could be telling blow that will compromise the power and sheen BCCI enjoys now
For the past several decades, the fight against doping in sport has focused almost exclusively on testing to discover a prohibited or banned substance in a biological sample of an athlete. While this method has resulted in some sporadic success, the continuous development of more effective methods of doping such as blood doping and Performance Enhancing Drugs (“PED”) as well as the increasing demands made on anti-doping protocols have brought to light certain limitations in this approach.