Products will be sold from Shops on Wheels that move from schools and then on to malls and neighbourhoods, as well as from outlets to be opened soon, Premier Brands chairman Suresh Kumar says.
Apart from the right noises about patriotism, what the company will likely gain is exposure of its brand during the Games, but at a net estimated loss of about Rs 90 to Rs 100 million as far as sales are concerned.
ICC provisionally suspends three Pakistan players at the epicentre of an ever widening scandal involving betting syndicates in India and crime syndicates in Pakistan that has thrown world cricket into crisis with various offences under its anti-corruption code.
The upcoming World Series of Boxing was hit a body blow on Thursday after Videocon Group, owners of Indian franchise 'Delhi Tigers', announced it was pulling out due to "unavoidable circumstances".
The NPD survey covers all kinds of bicycles; e-Bikes; bike wear (including foot wear, helmets and other equipment); bicycle computers; frames; parts; care products; locks; gloves; tyre pumps, etc.
IPL governing council meets in Mumbai Sunday and is expected to decide on the number of matches for next year’s expanded edition of the Twenty20 league involving ten teams.
BY INVITATION - The thirst of the football fan, stoked by the World Cup in South Africa, is going to be quenched again this week as the English Premier League returns.
COMMENT - Test cricket in the last one month has shown the vast gulf that exists in the highest form of the sport. The sport cannot continue in its present format if they have four good Test teams and six ordinary sides.
COMMENT - He was a legend, a superstar, a hero in times of crisis. Muttiah Muralidaran was all that and more for Sri Lanka cricket. Murali is to Sri Lankan cricket what Sachin Tendulkar is to Indian cricket.