INSIDE OUT - Ability to monetize all sponsorship contracts without fear of infringement or brand dilution would lead to exponentially increased interest in the sports sponsorship and endorsement domain
PIT STOP PUNDIT - On a day when F1 competed with the IPL for attention we had two F1 related topics #DiResta and #BahrainGP trending in the top 10 with #DDvs#MI in the second spot
For the past several decades, the fight against doping in sport has focused almost exclusively on testing to discover a prohibited or banned substance in a biological sample of an athlete. While this method has resulted in some sporadic success, the continuous development of more effective methods of doping such as blood doping and Performance Enhancing Drugs (“PED”) as well as the increasing demands made on anti-doping protocols have brought to light certain limitations in this approach.
'Fault lines around Indian sport have been generated by their governors'