Wednesday , 10 March 2010 Syndicate content
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NBA partners Mahindra for 'community' league
Mahindra Group has entered into a long-term partnership with the NBA to launch a new multi-city community-based recreational basketball league christened ‘Mahindra NBA Basketball League’.
Fennell confident of Delhi CWG 2010's success
Commonwealth Games Federation president Mike Fennell has said he is confident that the venues will be ready and the overlays will be installed in time for the Games.
Premier League launching HDTV channel in August
Premier League launching a high definition content service for its licensees outside UK & Ireland in August. The studio-based channel will be produced in the UK by Premier League Productions division at IMG.
GlobeCast ups Asian capacity for 2010 sport events
GlobeCast signs deal for additional transponder on the AsiaSat 5 100.5°E; increased capacity to serve coverage needs at major live news and sporting events slated in 2010 such as the World Cup in South Africa, Asian Games, G20 Summit in Korea, and Commonwealth Games in India.
There's Still Life In Indian Hockey; Needs Nurturing
SPECIAL COMMENT -  As people came in droves to support the Indian team at the Major Dhyan Chand stadium since the World Cup got underway, one thing is clear; that hockey if supported adequately can still deliver. Sponsors - Hero Honda, SAIL and lately Shree Cement - have come forward to support the game.
Expanded IPL won't run beyond 51 days: Modi
Two new franchises are set to be added next season but despite the increased number of matches, the Indian Premier League will not run beyond seven weeks as extending it would "hurt other forms of cricket", says IPL chairman Lalit Modi.
Karbonn is IPL mobile phone partner
Mobile handset manufacturer Karbonn Mobiles has signed a long term sponsorship deal with Indian Premier League as the official partner mobile phone and the title sponsor of IPL Nights show, which will be aired on MTV as the 'after match parties' hosted by the IPL.
Mukesh Kumar finds his clone in Prakash Chouhan
In far-away Mhow, dominated by the culture of the British Indian Army, a golfing clone has been engineered by India’s master professional, Mukesh Kumar.
Special Features
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Of Uniform Standards & The Ever Expanding TV Viewing Experience

PETER HUTTON'S INDUSTRY SPEAK - It's pretty rare that something makes me sit up and watch sport in a different way. Yet that's what happened at the Meydan racecourse here in Dubai this week. It was my first visit to the new course and opposite the main grandstand were 5 large crystal clear video screens.
A Case Study For Tendulkarmania

SANDEEP BAMZAI's NAKED EYE - When India plays at home and Sachin Tendulkar scores big, the telly cameras always zoom in on a spindly thin individual in the stands waving the tri colour proudly. Amazingly, this young man who paints his body in the colours of the tricolour is ubiquitous.
Trusting The Brand: Importance Of Wholesomeness In Brand Creation

DESH GAURAV SEKHRI's INSIDE OUT - The effect that the overall wholesomeness of the athlete has on his/her sports brand value creation often goes under the radar. It is however a vital cog in the determination of a broad based and enduring Brand, so to speak.
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