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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Apr 26, 2024 20:04

After 39 games, 96 new brands present in IPL 2024: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 25, 2024 13:04

JioCinema debuts 'premium' subscription service at Rs29 p.m.

Reliance's digital streaming platform has just thrown down another gauntlet at its international rivals. After streaming the Indian Premier League and a number of award-winning entertainment offering, mostly for free, JioCinema has announced its new subscription offering, ‘JioCinema Premium’ at a price point that is expected to cause massive market disruption.

Apr 25, 2024 13:04

FanCode adds DTM racing series to motorsports portfolio

MUMBAI: Digital sports platform will be exclusively broadcasting the Deutsche Tourenwagen Masters (DTM) for its 40th anniversary season in India.

Apr 24, 2024 20:04

Banglalink secures streaming rights of ICC tournaments for Toffee

Banglalink has secured exclusive digital streaming rights in Bangladesh territory for all International Cricket Council (ICC) tournaments until 2025 for Toffee starting with the T20 World Cup on 2 June.

Apr 23, 2024 21:04

Sports, digital to drive Viacom18 revenue for 'foreseeable future'

Revenues at Viacom18, the media arm of Mukesh Ambani’s Reliance Industries Limited (RIL), grew by 49% for the 2023-24 financial year on the back of sports and news. The company’s revenues reached Rs 10,826 crore ($1.3 billion) in FY24 as compared to Rs 7,266 crore ($872m) in FY23. Per the company’s statement, sports was the biggest driver of revenue growth for Viacom18.

Apr 23, 2024 20:04

Marketing agency Sociapa wins digital mandate for Tennishub

Marketing agency Sociapa has secured the digital mandate for Tennishub, an online tennis marketplace. Per the agency, this partnership marks a significant milestone in Sociapa's journey towards enhancing digital footprints across diverse industries.

Apr 22, 2024 21:04

rEvolution wins AoR mandate for ICC Men's T20 World Cup 2024

CHICAGO: Sports marketing agency rEvolution announced Monday its appointment as the Agency of Record (AOR) to support the "public relations and marketing activation efforts" for the ICC Men's T20 World Cup 2024.

Apr 22, 2024 20:04

Dish TV launches service with 'built-in OTT' - Dish TV Smart+

NEW DELHI: Indian DTH service provider Dish TV Monday claimed an industry first with ‘Dish TV Smart+’, which offers built-in OTT services along with linear TV subscriptions to all its customers, without any additional cost.

Apr 19, 2024 19:04

'After 31 IPL games, categories, advertisers count up 59%, 38%'

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 19, 2024 19:04

Disney Star: Cum reach at 448m viewers after 22 days of IPL '24

Disney Star, the official broadcaster of IPL 2024, on Thursday said it continues to see a rise in TV viewership for the marquee tournament. According to BARC data, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of IPL 2024, garnering 18,800 crore minutes of total watch-time on TV.

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