Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 27, 2020 17:11
NEW DELHI: India's only individual Olympic Gold medallist Abhinav Bindra, who is the event ambassador of the Airtel Delhi Half Marathon 2020, expressed during a media conference on Friday that the event will bring people together in India. 
Nov 27, 2020 17:11
MUMBAI: Leading sports nutrition brand Fast&Up has announced their association with Odisha FC for the 2020-21 edition of the Hero Indian Super League (ISL).  This is the second successive year where Fast&Up will remain the official nutrition partner of the team. 
Nov 27, 2020 16:11
MUMBAI: India’s largest vernacular social gaming platform WinZO is set to be the official co-powered sponsor of the India Tour of Australia on SonyLIV. This is the first time WinZO will be sponsoring a major sports event on a digital platform. SonyLIV is the OTT brand of Sony Pictures Networks India.
Nov 27, 2020 13:11
KUALA LUMPUR: The Asian Football Confederation (AFC) Thursday announced a partnership with China Mobile Migu for the 2021 to 2024 rights cycle.  The deal was led by Super Sports Media and Football Marketing Asia (FMA) – the exclusive commercial partner of AFC competitions for the rights cycles 2021-2024 and 2025-2028.
Nov 26, 2020 20:11
MUMBAI: MS Dhoni-led Chennai Super Kings (CSK) has emerged as the strongest franchise in terms of fan following during the 13th edition of the Indian Premier League (IPL), which concluded on November 10. According to a study by media consulting firm Ormax Media, CSK has the highest fan following with 26.8 million fans.
Nov 26, 2020 20:11
MUMBAI: Denim brand SIN has announced its association with two of the 11 teams in the ongoing edition of Hero Indian Super League - ATK Mohun Bagan FC and Hyderabad FC.  The partnerships mark the brand’s maiden association with the teams for the 2020-21 ISL season and represent its deep connection with Young India.
Nov 26, 2020 20:11
KOCHI: Haeal, a personal wellness brand from Kerala, has announced its association with Indian cricketer Sanju Samson as their brand ambassador. 
Nov 26, 2020 20:11
KOCHI: Kerala Blasters FC has launched the #YennumYellow comic book, a first of its kind project in Indian football, in association with their official kitting and merchandise partner, Reyaur Sports. 
Nov 25, 2020 18:11
NEW DELHI: We all hear about the difficulties, every section of Society has faced during these unprecedented times, none more than the lower economic background section served by the Civil Society Organisations - CSOs/ NGOs across country.
Nov 25, 2020 18:11
NEW DELHI: As the biggest cricketing nations, India and Australia, are set to enthrall cricket fans across the globe, Facebook and Instagram on Wednesday have launched an Augmented Reality (AR) effect featuring Indian cricket team skipper Virat Kohli.