Data Analytics

IPL 2024: Star Sports registers 510m viewers from 51 matches

SportzPower Team

May 10, 2024 18:05

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The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC).

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

Apr 12, 2024 20:04

IPL 2024 TV viewership crosses 400m for first 18 matches

MUMBAI: More than 400 million viewers tuned in for the live TV broadcast of the first 18 matches of Indian Premier League 2024 on Disney Star network, marking the highest-ever cumulative reach for the live broadcast of 18 matches, the IPL TV rights holder, referencing BARC data, announced Friday. The broadcaster has also recorded 123.8 billion minutes of watch time, a growth of 15% compared to 2023 edition.

Apr 12, 2024 19:04

86 new brands, 37 new categories in 1st 23 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 3, which has analysed data from the first 23 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 08, 2024 17:04

73 new brands, 36 new categories in 1st 15 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 15 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 05, 2024 20:04

Instagram preferred social media platform for IPL fans: Survey

NEW DELHI: A survey by ad technology platform iCubesWire highlights Instagram's dominance as the preferred platform for 32% of Indian Premier League enthusiasts, showcasing the platform's ability to engage fans through visuals and real-time updates.

Apr 04, 2024 19:04

Record 35m tune in to first 10 matches of IPL: Disney Star

The Indian Premier League recorded a viewership of 350 million in its first ten matches, which is higher than any previous edition of the tournament, the event's official broadcaster asserted on Thursday.

Apr 03, 2024 19:04

45+ new brands, 40+ new categories in 1st 7 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update, which has analysed data from the first 7 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 01, 2024 19:04

Tender process launched for data services, rights for 13 ICC events

The International Cricket Council has released its Invitation To Tender (ITT) for the ICC’s Official Data Rights Partner up until 2027. The tender features 13 ICC events up until the end of 2027 and will include men’s and women’s senior and U19s events.

Mar 28, 2024 18:03

IPL 2024 opening day registers record-breaking TV viewership

The 17th edition of the TATA Indian Premier League opened to blockbuster viewership numbers, with 16.8 crore (168 million) unique viewers tuning in to watch the season’s first game between Chennai Super Kings and Royal Challengers Bengaluru on March 22, Disney Star, the tournament’s official broadcaster stated on Thursday.

Mar 26, 2024 21:03

IPL Day 1: JioCinema viewership up 51% compared to '23 season

MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.

Mar 26, 2024 19:03

Sevilla hits 20m social media followers; India tops growth

LaLiga side Sevilla FC's official social media accounts have just reached the figure of 20 million followers across all platforms.

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