Data Analytics

IPL 2024: Star Sports registers 510m viewers from 51 matches

SportzPower Team

May 10, 2024 18:05

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The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC).

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

Dec 11, 2023 18:12

Rahul Dravid leads overall & sports celeb rankings in CWC’23

MUMBAI: TAM Sports has released the celebrity endorsement report for ICC Cricket World Cup 2023. The volume of ads featuring celebrity endorsements increased by 55% in ICC CWC’23 compared to ICC CWC’19 In the ICC World Cup’23, the Sports Persons secured the most significant brand endorsements, closely followed by the Film Actors

Dec 07, 2023 14:12

Genius Sports launches fan identification advertising solution

Sports data and technology company Genius Sports Wednesday launched an new identification solution, FanHub ID. The privacy-compliant solution uses proprietary online and offline data signals to build fan-based profiles, giving marketers and content owners new opportunities to reach and measure engaged sports audiences at scale.

Dec 06, 2023 18:12

India has highest percentage of sports superfans: Insta survey

Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights.

Nov 29, 2023 19:11

Women’s sports to break $1bn revenue barrier in 2024: Deloitte

Annual global revenues for women’s elite sports will generate $1.28 billion in 2024 (£1.02bn), Deloitte said on Wednesday. This is the first time that the billion-dollar threshold willl be breached. This total is at least 300 per cent higher than Deloitte’s previous valuation three years ago.

Nov 29, 2023 16:11

SA20 inaugural season added $221m to SA’s GDP: Study

JOHANNESBURG: The inaugural season of Betway SA20 contributed towards a significant financial impact on South Africa’s economy. An Economic Impact Assessment (EIA), commissioned by the League, highlighted the positive effect the 33-match competition had on Gross Domestic Product (GDP), household income, employment and direct expenditure.

Nov 27, 2023 17:11

55+ new categories, 215+ new brands advertised in CWC ’23: TAM

MUMBAI: TAM Sports has released the ICC Cricket World Cup 2023 Advertising Final Update - based on ICC CW’19 and ICC CW’23. The report is based on all 48 LIVE matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.

Nov 24, 2023 17:11

TikTok leads England Netball digital channels' growth: Report

LONDON: IMG has teamed up with England Netball to launch a new report revealing how the 2023 Netball World Cup has driven record fan engagement with the sporting organisation’s digital channels.

Nov 23, 2023 20:11

518m watched CWC on TV, 300m+ tuned in for final: Disney Star

Disney Star, host broadcaster of the ICC Men's Cricket World Cup, on Thursday stated that a record 518 million (51.8 crore) Indian viewers watched the recently concluded ICC Men's Cricket World Cup matches on the company-owned television channels during the 48-day event.

Nov 21, 2023 19:11

ICC events: RFP issued for brand exposure valuation

The International Cricket Council (ICC) has issued a Request for Proposals (RFP) for Brand Exposure Valuation research services for all ICC international events from 2024 till 2027, in addition to biannual reports for bilateral cricket for the same set time period.

Nov 20, 2023 17:11

CWC finals: Disney+ Hotstar sets global streaming record afresh

The peak concurrency during the ICC Cricket World Cup 2023 final match between India and Australia on Disney+ Hotstar set a new world record as more than 59 million viewers tuned in.

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