Data Analytics

IPL 2024: Star Sports registers 510m viewers from 51 matches

SportzPower Team

May 10, 2024 18:05

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The Indian Premier League 2024 registered a record 510 million viewers for the first 51 matches of the tournament, broadcaster Disney Star announced, extrapolating data provided by the Broadcast Audience Research Council (BARC).

This marks a 5% increase compared to the previous high recorded in 2019 for the same number of matches, the network declared. Additionally, the broadcaster asserted it has experienced an 18% increase from the previous edition in terms of total watch time, with viewers spending 356,000 million minutes.

Feb 13, 2024 15:02

IPL 2024: JioCinema offers slew of innovations for advertisers

MUMBAI: Viacom18 Tuesday announced the launch of multiple innovations for advertisers around the upcoming IPL season, including unique offerings that the OTT platform asserts "are a first" for the Indian broadcasting ecosystem.

Feb 12, 2024 18:02

World ILT20 1st 18 matches reach 161m+ viewers in India: ZEE

MUMBAI: ZEE Entertainment Enterprises Limited (ZEE), host broadcaster of the DP World ILT20, announced Monday that the T20 league has garnered viewership of over 161 million in India in the first 18 matches of the the ongoing second season, with 57% of the audience being under the age of 30.

Jan 27, 2024 17:01

IMG ARENA leverages AWS to enhance fan engagement

LONDON: IMG ARENA, a leading sports data and technology business for the betting, media and performance sectors, has selected Amazon Web Services (AWS) as its strategic cloud provider to help the company "reimagine" the sports fan experience.

Jan 27, 2024 17:01

6 EPL teams among top-10 top revenue-generating clubs: Deloitte

The total revenue generated by the top 20 Money League clubs in 2022/23 is a record €10.5 billion, a 14% increase over the previous year and pre-pandemic levels (€9.2bn – in both 2021/22 and 2018/19).

Jan 19, 2024 16:01

OMG India appoints Sporjo's Jigar Rambhia as Sports lead

Omnicom Media Group (OMG) India has appointed Jigar Rambhia to lead its Sports Practice. Jigar joins OMG with a wealth of experience and a proven track record in the sports industry.

Jan 16, 2024 16:01

After Viacom18, Disney Star releases ad rates for IPL 2024

Disney Star has reportedly released its ad rates for the 2024 edition of the Indian Premier League for SD and HD channels. Per an Economic Times report, the broadcaster is seeking Rs 167 crore for co-presenting sponsorships and Rs 83 crore for associate sponsorships on standard definition channels.

Jan 15, 2024 17:01

FIH defends signing with betting agency, says it’s 'way forward'

The International Hockey Federation (FIH) on Sunday defended its decision to partner with Sweden-based Spring Media, a service provider for betting platforms, stating that it is a vehicle to generate funds for the development of the game.

Jan 09, 2024 19:01

Sports chnl genre ad volumes up 53% in Jul-Sept ’23: TAM

MUMBAI: TAM Sports has released its 'TAM AdEx - Quarterly Advertising Report on Sports Channel Genre for Jul-Sept ’23'.

Dec 20, 2023 17:12

NHL, BetMGM extend North American partnership

JERSEY CITY, NJ and NEW YORK: BetMGM, a leading sports betting and iGaming operator, and the National Hockey League (NHL) Wednesday announced a multi-year North American partnership extension.

Dec 18, 2023 18:12

IMG ARENA scores Cricket West Indies data, streaming rights

LONDON: IMG ARENA, a leading sports data and technology supplier for the betting, media and performance sectors, has secured the exclusive global data and streaming rights for Cricket West Indies, in partnership with leading cricket data and analytics provider, CricViz.

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