Olympics

ORSEN wins FIBA 3x3 basketball global commercial rights mandate

SportzPower Team
May 09, 2024 19:05

MIES, Switzerland: The International Basketball Federation (FIBA) announced on Wednesday that ORSEN will be its global commercial partner and exclusively handle the commercial rights of FIBA 3x3 competitions worldwide.

"Recognizing the potential for further growth, FIBA believes it is the perfect moment to elevate the sport to the next commercial level. With ORSEN's exceptional ability to forge and lead future-proof partnerships, this collaboration is strategically placed to propel FIBA 3x3's current exponential growth," FIBA announced in the statement.

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