CINCINNATI: FMCG behemoth Procter & Gamble, a Worldwide Olympic and Paralympic Partner, announced plans Tuesday to prominently feature superior performing household and personal care brands during the Olympic and Paralympic Games Paris 2024, including Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Village during Paris 2024.
Olympics
Feb 21, 2023 18:02
The fate of boxing at the Paris 2024 Olympics, already under threat due to various actions taken by the International Boxing Association (IBA) under its Russian president Umar Kremlev, which have been deemed unacceptable by the International Olympic Committee (IOC), has been thrown into further turmoil.
Feb 13, 2023 21:02
Following the devastating earthquake that recently hit Turkey and Syria, the International Olympic Committee (IOC), the Olympic Council of Asia (OCA), the European Olympic Committees (EOC) and the Olympic Refuge Foundation (ORF) will donate a total of $1 million to help the Olympic community in the areas affected by the natural disaster.
Feb 10, 2023 16:02
The Paris 2024 organising committee on Thursday revealed the look and pictograms of the next Olympic Games.
The visual identity of these upcoming Games embodies French elegance, a bold new aesthetic and the rich symbolism of the paved streets found in France’s urban landscapes.
The new look comes to life in colour, with blue, red, green and violet representing the richness and diversity of France.
Jan 31, 2023 18:01
The International Paralympic Committee (IPC) has approved 22 sports for inclusion in the LA28 Paralympic Games.
The 22 sports include badminton and taekwondo, which were staged for the first time at Tokyo 2020. The same 22 sports will be contested at Paris 2024.
Jan 19, 2023 18:01
With one year to go to the Winter Youth Olympic Games (YOG) Gangwon 2024, the local Organising Committee (YOGOC) has Thursday unveiled its official mascot “Moongcho”, song and choreography.
All three of these were developed by young people in Korea. The YOGOC also appointed b-girl and YOG medallist Yeri Kim as an honorary ambassador.
Jan 18, 2023 16:01
Paris 2024 and official and exclusive hospitality provider for the Olympic and Paralympic Games, On Location, Tuesday launched a new online platform enabling members of the public to purchase customisable hospitality packages for the Olympic Games Paris 2024.
Jan 16, 2023 17:01
LAUSANNE: The International Olympic Committee (IOC) Monday announced that all media rights in Europe for the four Olympic Games in the 2026-2032 period have been awarded to the European Broadcasting Union (EBU) and Warner Bros. Discovery.
Dec 21, 2022 20:12
LAUSANNE: The International Olympic Committee (IOC) Wednesday announced that Viacom18 Media Private Limited (Viacom18) has secured the exclusive media rights to broadcast the Olympic Games Paris 2024, plus non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka.
Dec 21, 2022 16:12
World Athletics on Tuesday announced the automatic qualifying standards for the Paris 2024 Olympic and Paralympic Games.
The standards are the toughest ever for a global championship as World Athletics is aiming for just 50% of entrants to come via the standard, with the remaining 50% to be determined by world ranking.
Dec 20, 2022 17:12
The International Olympic Committee (IOC) and the Olympic Committee of Asia (OCA) have given their stamp of approval to the newly-elected body of the Indian Olympic Association (IOA) following its recent elections.
The two governing bodies also congratulated the IOA president PT Usha through a letter dated December 16.