Olympics

ORSEN wins FIBA 3x3 basketball global commercial rights mandate

SportzPower Team

May 09, 2024 19:05

Read more about ORSEN wins FIBA 3x3 basketball global commercial rights mandate
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MIES, Switzerland: The International Basketball Federation (FIBA) announced on Wednesday that ORSEN will be its global commercial partner and exclusively handle the commercial rights of FIBA 3x3 competitions worldwide.

"Recognizing the potential for further growth, FIBA believes it is the perfect moment to elevate the sport to the next commercial level. With ORSEN's exceptional ability to forge and lead future-proof partnerships, this collaboration is strategically placed to propel FIBA 3x3's current exponential growth," FIBA announced in the statement.

Apr 30, 2024 20:04

Special Olympics Bharat appoints VK Mahendru as executive director

NEW DELHI: Special Olympics Bharat has appointed former ONGC executive director V.K. Mahendru as its executive director. In his new role, Mahendru will oversee all aspects of the organisation and management, while also serving as a mentor.

Apr 25, 2024 13:04

IOC, Laureus launch collab for youth edu, employability

The International Olympic Committee (IOC) and Laureus Sport for Good have announced a ground-breaking collaboration that will see both organisations each invest $1 million into a two-year programme to advance youth education and employability through sport in Africa.

Apr 19, 2024 19:04

Olympic AI agenda - to lead global implementation within sport

The International Olympic Committee Friday launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012.

Apr 18, 2024 20:04

adidas brings universal design principles to Paris 2024 kit

At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.

Apr 12, 2024 19:04

Olympic Channel ‘Playing Fields’ Sports Emmy

Olympic Channel's ‘Playing Fields’ episode nominated for Sports Emmy

An episode of Olympic Channel's original series, Playing Fields, has been nominated for a Sports Emmy. The six-part documentary is an inspirational series which showcases a new generation of African athletes, each with their tragedies and triumphs, struggles and strengths, hopes and dreams to excel in their sport and reveal the inner truth of what makes an Olympic hero.

Apr 10, 2024 20:04

Summer Olympic feds exclude IBA; grant asst membership to ICC

The 48th General Assembly of the Association of Summer Olympic International Federations, which convened Tuesday in Birmingham, United Kingdom, excluded the International Boxing Association (IBA) as an ASOIF Member.

Apr 10, 2024 20:04

NBCUniversal set for new Olympics ad sales record at Paris 2024

With a little over 100 days still to go for Paris 2024, US media rights holder NBCUniversal is “on track to generate the most advertising revenue in Olympic history”.

Apr 10, 2024 20:04

PUMA launches global campaign to buttress performance pitch

PARIS: Global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. - See The Game Like We Do” with the objective to strengthen PUMA’s positioning as the Fastest Sports Brand in the world. The campaign conveys the brand’s unique connection with speed and invites everyone - professional and everyday athletes alike - to see the game like PUMA does.

Apr 10, 2024 20:04

Coca-Cola debuts 'Everyday Greatness' global program for Paris '24

ATLANTA: The Coca-Cola Company, the longest-running partner of the Olympic Games, Tuesday unveiled “Celebrate Everyday Greatness”, its theme for Paris 2024 and its global roster of athletes for Team Coca-Cola.

Apr 10, 2024 20:04

World Athletics introduces prize money for Olympic gold medallists

In a landmark decision, World Athletics has today (10 April) announced it will become the first international federation to award prize money at an Olympic Games, financially rewarding athletes for achieving the pinnacle of sporting success, starting at this summer’s Olympic Games in Paris.

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