IPL

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Mar 21, 2024 19:03

IPL 2024: Star Sports & Tata Play roll out addressable ads

Star Sports, official broadcaster of TATA Indian Premier League, announced an association with Tata Play. Together, they are pioneering the introduction of targeted advertising on linear TV, during live sports broadcasts, beginning this IPL season, marking a significant first for the industry.

Mar 21, 2024 19:03

Sky Sports inks 4-year media rights deal for IPL, WPL to 2027

Sky has secured exclusive rights in the UK and Ireland to the Indian Premier League and Women's Premier League. Financial terms were not disclosed. The new four-year deal to broadcast two of the sports' top T20 tournaments starts this year, running until the end of 2027, and will add to the line up of live cricket events exclusively available on Sky Sports and NOW.

Mar 21, 2024 19:03

Mumbai Indians merchandise partner roster now at 14 brands

MUMBAI: The Mumbai Indians' e-commerce destination, MI Shop, has expanded its merchandise offerings for IPL 2024 which now stands at 14 brands.

Mar 21, 2024 19:03

Eco Mobility transportation service provider for LSG, DC

Car rental service provider Eco Mobility has been named the transportation service provider for two of the ten franchises in the Indian Premier League - Lucknow Super Giants and the Delhi Capitals, for the upcoming 2024 season.

Mar 21, 2024 19:03

IPL Fan Park 2024 set to play across 50 cities

MUMBAI: The TATA Indian Premier League is set to return this week with Fan Parks across 50 cities during the course of the tournament, covering the length and breadth of the country.

Mar 21, 2024 19:03

JioCinema brings back 'Jeeto Dhan Dhana Dhan' for IPL 2024

MUMBAI: JioCinema announced Thursday it is bringing back its popular predict and win game Jeeto Dhan Dhana Dhan with My11Circle as the presenting sponsor.

Mar 21, 2024 18:03

Fixderma Delhi Capitals associate sponsor for IPL 2024

NEW DWLHI: Fixderma, a leading dermaceutical brand, Thursday announced its partnership with Delhi Capitals as associate sponsor for the upcoming season of the Indian Premier League (IPL), commencing Friday. The collaboration marks Fixderma's inaugural foray into cricket sponsorship, signifying a significant milestone for the brand.

Mar 20, 2024 19:03

India sport audience base 678m; CSK most recalled IPL team: Study

MUMBAI: India’s estimated sports audience base is a staggering 678 million (67.8 crore), according to a new study. Cricket, football & kabaddi are the top 3 sports, with audience base of 612, 305 & 208 million respectively. These are some of the key findings published by media consulting firm Ormax Media, which Wednesday released its latest research report titled The Ormax Sports Audience Report: 2024.

Mar 20, 2024 19:03

RCB unveils new name, logo and jersey

BENGALURU: Captains Faf du Plessis, Smriti Mandhana and batting icon Virat Kohli on Tuesday unveiled the new jersey of Royal Challengers Bengaluru during an 'RCB Unbox 2024' at the M Chinnaswamy Stadium here. The team’s new name and logo were also unveiled, paying homage to the rich history and tradition of the city. The team will now be known as Royal Challengers Bengaluru.

Mar 20, 2024 19:03

Installs, sessions higher on streaming apps during IPL: Study

SINGAPORE: Ahead of the Indian Premier League 2024 kick-off, mobile marketing analytics platform Adjust and smart lock screen platform Glance have jointly presented "The Cricket Playbook for Growth Marketers".

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