IPL

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
Log in to post comments

Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Mar 22, 2024 19:03

MI adds 12 new brands, IPL sponsorship roster up to 26

Mumbai Indians announced Friday that the RIL-owned Indian Premier League franchise had achieved its most successful commercial year in the IPL's 17-year history. The team has added 12 new brands to their sponsorship roster, bringing the total to 26 brands, including 11 international and 15 domestic brands. This expansion reflects a 20% increase in sponsorship value.

Mar 22, 2024 19:03

Tata Play & Disney Star launch 4K TV viewing experience for IPL

As the consumer need for top-tier viewing experiences in entertainment continues to soar, Tata Play in association with Disney Star is launching the Tata Play 4K platform service, this Tata IPL season. The service will cater to a large cohort of audiences desiring access to ultra-high definition 4K content via television.

Mar 22, 2024 19:03

Star Sports Airtel Digital Tata Play IPL

Star Sports in collab with Tata Play, Airtel Digital TV for IPL

Star Sports Network, the official broadcaster of Tata IPL 2024, is poised to revolutionise content viewing with a range of innovative features designed to enrich the fan experience. This Tata IPL, Star Sports has played a pivotal role, leveraging technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers.

Mar 22, 2024 18:03

My11Circle launches campaign to amplify IPL fan engagement

MUMBAI: Online skill-gaming platform Games24x7 is geared up to amplify the excitement of IPL 2024 with a new campaign launched by its fantasy sports platform, My11Circle.

Mar 22, 2024 18:03

Frido is RCB's official insole partner for IPL 2024

Frido, an Indian consumer healthcare brand, announces a new collaboration with Royal Challengers Bengaluru (RCB), marking the first partnership between an insole brand and a T20 League team.

Mar 22, 2024 18:03

FanCode to stream IPL special digital show 'The Super Over'

MUMBAI: FanCode, India’s premier sports destination, will be broadcasting a special digital show called The Super Over for the upcoming season of the IPL. The special show featuring some of the top cricketers and analysts will be broadcast on every match day and will include different segments catered to all the different types of fans who engage with cricket and the IPL.

Mar 21, 2024 20:03

BCCI confirms My11Circle, Angel One, RuPay, CEAT as IPL partners

The Board of Control for Cricket in India has confirmed reports published earlier of the association of My11Circle, Angel One, RuPay & CEAT as official partners for the TATA Indian Premier League.

Mar 21, 2024 20:03

Hindware partners with RCB, Punjab Kings for IPL 2024

Hindware, a bathware brand, has announced its partnership with the IPL teams - Royal Challengers Bengaluru and Punjab Kings, solidifying its commitment to connecting with its audience through cricket.

Mar 21, 2024 20:03

VI John grooming partner for Lucknow Super Giants

Personal care brand VI John on Wednesday announced that they shall be the official grooming partner of the Lucknow Super Giants Team in the upcoming IPL 2024. The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament viewed by audiences across India as well as internationally.

Mar 21, 2024 19:03

JioCinema logs in 18 sponsors, 250+ advertisers for IPL 2024

MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.

Subscribe to IPL