IPL

IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Mar 27, 2024 20:03

Gulf Oil Lubricants Dhoni Lookalike film

Gulf Oil Lubricants India launches 'Dhoni lookalike' campaign

In a follow-up to the "Gulf Unstoppable Army" campaign, Gulf Oil Lubricants India has taken a step further by launching the Dhoni Lookalike film.

Mar 26, 2024 21:03

IPL 2024 full sched announced; final in Chepauk on May 26

The Board of Control for Cricket in India (BCCI) released the full schedule of the ongoing TATA Indian Premier League 2024 (IPL) on Monday. On February 22, 2024, the BCCI had announced the schedule for the first two weeks (21 matches), and the remainder of the schedule has been drawn up, factoring in the polling dates and venues for the upcoming Lok Sabha Elections across the country.

Mar 26, 2024 21:03

IPL Day 1: JioCinema viewership up 51% compared to '23 season

MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.

Mar 26, 2024 20:03

playR signs global merchandise partnership with 5 IPL teams

MUMBAI: Sports and lifestyle brand playR has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the Kitting and Clothing partner for Punjab Kings for season 2024.

Mar 26, 2024 20:03

Star Sports 'Star Creator's Network' IPL 2024

Star Sports launches 'Star Creator's Network' for IPL '24

Star Sports, the official broadcaster of Tata IPL 2024, is launching the Star Creator’s Network in India– in collaboration with some influential content creators across the social media landscape. The endeavour seeks to bring together the cricketing universe with the world of content creators in a collaborative effort to engage sports fans and digital audiences.

Mar 26, 2024 20:03

Birla Estates extend as RCB associate sponsor for IPL '24

Birla Estates, the real estate arm of the Aditya Birla Group housed under Century Textiles and Industries, along with Royal Challengers Bengaluru (RCB) announced its continued partnership for the upcoming T20 season. Following the partnership extension, Birla Estates has been named as the ‘associate sponsor ‘of RCB for IPL 2024.

Mar 26, 2024 19:03

Timex back in IPL as timekeeper for Punjab Kings

Watch brand Timex is back at the 17th edition of TATA IPL, announcing a partnership with Punjab Kings as ‘official timekeeper of the Kings’. The association will see Timex branding on Punjab Kings with a logo placement on the trousers. With a fairly settled team, which has retained its strong core under the captaincy of veteran opener Shikhar Dhawan, Punjab Kings is all charged up for the season.

Mar 26, 2024 19:03

ITC Master Chef Creations partners RCB for 2nd yr running

ITC Master Chef Creations, known for its range of North Indian delicacies, announces its partnership with Royal Challengers Bengaluru (RCB) as the ‘Official Gourmet Food Partner’ for Indian Premier League (IPL) 2024. This partnership highlights the shared values of two powerpact brands, with RCB displaying moves on the field and ITC Master Chef Creations bringing tastes beyond the game.

Mar 26, 2024 19:03

Rajasthan Royals CMO Zameer Kochar joins Angel One

Angel One, a financial services company, has onboarded Zameer Kochar as its new chief marketing officer. Kochar comes to the firm from the IPL team Rajasthan Royals, where he was instrumental in revamping the team's brand identity and leading various innovative projects throughout his time there.

Mar 22, 2024 19:03

Star Sports onboards 15 sponsors for IPL 2024

Ahead of the start of 17th edition of the Indian Premier League, host broadcaster Star Sports has onboarded 15 sponsors and counting for world cricket's biggest annual jamboree. IPL digital streaming rights holder JioCinema had Thursday reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.

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