Advertising

Shrachi Sports inks 3-yr commercial rights deal with IFA

SportzPower Team

May 20, 2024 17:05

Read more about Shrachi Sports inks 3-yr commercial rights deal with IFA
Log in to post comments

The Indian Football Association (IFA) and Shrachi Sports on Saturday announced a three-year partnership with a stated vision to "transform the football landscape in Bengal".

The deal will see Shrachi Sports handling the commercial aspects of the IFA – looking after the sponsorship, telecast partners and other matters. Shrachi’s strategic alliance with the IFA also aims at promoting CFL Premier League, IFA Shield and Kolkata Futsal League.

May 01, 2024 19:05

Shahid Kapoor fronts PokerBaazi campaign ‘Tu Poker Khelta Hai Kya?’

PokerBaazi, a Poker platform, has released its latest brand campaign, Tu Poker Khelta Hai Kya?. The campaign features the company’s brand ambassador and Bollywood actor Shahid Kapoor. The campaign intricately highlights how every Indian possesses innate Poker skills that are part of their day-to-day interactions and can be leveraged to become a Poker player.

Apr 30, 2024 20:04

Celebrity endorsed ad volumes down 23% in IPL '24: TAM

MUMBAI: TAM Sports has released the TAM Sports-Celebrity Endorsement Report - IPL 2024 Update 1, which has analysed data from the first 37 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 30, 2024 20:04

'Star Deals' launched to boost IPL 2nd-screen engagement on TV

Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.

Apr 26, 2024 20:04

After 39 games, 96 new brands present in IPL 2024: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 26, 2024 20:04

Saudi oil giant Aramco kicks off global FIFA partnership

Saudi Arabia’s oil and gas giant Aramco has entered into a four-year global partnership with world football governing body FIFA. As FIFA’s worldwide partner, the deal, which runs until the end of 2027, gives Aramco exclusivity in the energy category, with sponsorship rights for multiple events, including the World Cup 2026 and Women’s World Cup 2027.

Apr 19, 2024 20:04

Agilitas acquires exclusive rights for Lotto brand in India, Oz, SA

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee. Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly.

Apr 19, 2024 19:04

'After 31 IPL games, categories, advertisers count up 59%, 38%'

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 15, 2024 20:04

PUMA ropes in fitness icon Milind Soman as running ambassador

BENGALURU: Sports brand PUMA has officially signed renowned fitness icon Milind Soman as its Running Ambassador, marking his first-ever partnership with a performance wear brand.

Apr 12, 2024 19:04

86 new brands, 37 new categories in 1st 23 IPL games: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 3, which has analysed data from the first 23 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 12, 2024 19:04

David Warner tries his hands at cinema in CRED ad

Australian cricketer David Warner, who plays for Delhi Capitals in the IPL, has put on his cinematic gloves in a new CRED spot. The ad film, created by Moonshot, shows the cricketer negotiating a film role with popular director SS Rajamouli, in exchange for discounted match tickets.

Subscribe to Advertising