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Shrachi Sports inks 3-yr commercial rights deal with IFA

SportzPower Team

May 20, 2024 17:05

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The Indian Football Association (IFA) and Shrachi Sports on Saturday announced a three-year partnership with a stated vision to "transform the football landscape in Bengal".

The deal will see Shrachi Sports handling the commercial aspects of the IFA – looking after the sponsorship, telecast partners and other matters. Shrachi’s strategic alliance with the IFA also aims at promoting CFL Premier League, IFA Shield and Kolkata Futsal League.

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SharkNinja scores David Beckham as Ninja global brand ambassador

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After 64 IPL games, Parle tops ad volumes with 11% share: TAM

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 8, which has analysed data from 64 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

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Nandini Dairy sponsors Scotland team at T20 World Cup

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Bundesliga Intl makes leadership hires to fuel APac, India growth

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May 16, 2024 15:05

PUMA Athletics Federation of India kit partner

PUMA inks multi-yr deal as AFI kit partner; 400+ athletes to benefit

BENGALURU: Sports brand PUMA India was on Thursday announced as official kit sponsor of the Athletics Federation of India (AFI), ushering in a new era of high performance for the country’s athletes.

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Disney+ Hotstar Kartik Aaryan ICC Men's T20 World Cup campaign

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RISE wins ECB's India sponsorship sales mandate

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Rohit Sharma signs with TCL India as brand ambassador

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May 15, 2024 10:05

P&G to focus on its 'power brands' in ads during Paris Olympics

CINCINNATI: FMCG behemoth Procter & Gamble, a Worldwide Olympic and Paralympic Partner, announced plans Tuesday to prominently feature superior performing household and personal care brands during the Olympic and Paralympic Games Paris 2024, including Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Villag

May 13, 2024 16:05

After 55 IPL games, 35% ad volumes from 5 advertisers: TAM Sports

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