NEW DELHI: Emergency medical services company Medulance announces its second consecutive year as the official emergency services partner for the Delhi Capitals in the Indian Premier League 24'.
The partnership kicked off with Delhi Capital’s initial two "home ground" games in Vizag, where Medulance provided medical support…
Biryani By Kilo announces its collaboration with Indian cricketer Shivam Dube. This partnership aims to celebrate the spirit of the Indian Premier League with the flavours of the brand's culinary delights and elevate the matchday experience.
This strategic choice is further amplified by biryani's status as the most-ordered…
ASICS, a global Japanese sportswear brand celebrates the 16th edition of TCS World 10K Bengaluru 2024.
The continued association of ASICS India with Procam International as the official sporting goods partner for TCS World 10K Bengaluru has been a remarkable journey with an astounding registration number of over 30,000 and…
LONDON: Pepsi has unveiled the signing of its latest global brand ambassador, Jack Grealish, on a multi-year deal.
Jack joins Pepsi's roster of globally recognised talent, which already includes Brazilian winger Vinicius Jr., South Korean captain Son Heung-min, and England women's national team captain Leah Williamson.
…OKX, a leading global crypto exchange and Web3 technology company, and Manchester City Monday launched the second design of 'Unseen City Shirts' in a campaign featuring re-designed, commemorative football shirts that can be minted as digital collectibles (NFTs). Fans around the world can mint the digital collectibles here via the OKX…
DALLAS, TX: Pickleball, billed as America’s fastest-growing sport, is going after a new frontier - India. The United Pickleball Association (UPA), which was created after a merger between Major League Pickleball and the Professional Pickleball Association in the US last February, and India-based Global Sports have inked a deal to…
Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.
The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to…
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Saudi Arabia’s oil and gas giant Aramco has entered into a four-year global partnership with world football governing body FIFA.
As FIFA’s worldwide partner, the deal, which runs until the end of 2027, gives Aramco exclusivity in the energy category, with sponsorship rights for multiple events, including the World Cup 2026…
MUMBAI: Leap Gymnastics is an initiative of the JSW Group’s expanding commitment to pioneer the development of sports in India. It is focused on introducing Gymnastics to a wider base of Indians and create a strong foundation that will develop athletes at the elite performance level who will eventually aim to compete at global…