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IPL viewership on Disney Star up 18% at 475m after 34 matches

thomas1

Apr 26, 2024 20:04

Read more about IPL viewership on Disney Star up 18% at 475m after 34 matches
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Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

The broadcaster has also recorded a growth of 5% on TV reach for live broadcast compared to the previous highest recorded in 2019. Disney Star also witnessed a growth of 19% in TVR for the first 34 matches compared to the previous edition.

Feb 08, 2021 13:02

FICCI reappoints Sanjog Gupta as sports committee chair

NEW DELHI: The Federation of Indian Chambers of Commerce & Industry (FICCI), Monday announced the re-appointment of Sanjog Gupta, head - Sports, Star India, as the chairperson to FICCI’s Sports Committee for 2021. FICCI is the first national chamber of commerce to establish a dedicated sports vertical under the aegis of the sports committee.

Feb 05, 2021 19:02

Yuvraj Singh face of fantasy sports app Howzat

MUMBAI: Fantasy sports app and website Howzat has appointed cricketer Yuvraj Singh as its brand ambassador. With this association, the brand aims to leverage Yuvraj Singh’s popularity. The swashbuckling southpaw will feature in all Howzat advertisements and be a part of the platform’s brand communication.

Feb 05, 2021 19:02

Celeb engagement app ropes in ex-WWE star The Great Khali

NEW DELHI: Former WWE superstar 'The Great Khali' has joined Indian celebrity engagement app Unlu, Khali (real name Dalip Singh Rana), a one time Punjab policeman also who comes from a humble background, created history by becoming the first Indian WWE World champion. His journey from a small village to becoming an international name has inspired many.

Feb 05, 2021 17:02

YouTube unveils new sports destination; CTV lineup coming to India

SAN BRUNO, California: YouTube has introduced a refreshed destination to watch sports, and new ways for advertisers to "reach today's digital-first sports fans".

Feb 04, 2021 18:02

India-Eng series: Star Sports signs 18 sponsors

MUMBAI: Star Sports, official broadcaster for the upcoming bilateral cricket series between India and England, has signed 18 brands as sponsors for the two-month tour by the Boys from Blighty, which kicks off Friday with the first Test in Chennai.

Feb 04, 2021 16:02

SPSN set for 3-chnl b'cast of Oz Open; ropes in 4 sponsors

MUMBAI: Sony Pictures Sports Network (SPSN) is all set to broadcast the year’s first Grand Slam, Australian Open 2021, LIVE on SONY SIX, SONY TEN 2 and SONY TEN 3 channels, starting February 8, in India. SPSN will broadcast matches in Hindi on SONY TEN 3 channels while SONY SIX and SONY TEN 2 channels will be the destination of the tournament with English commentary.

Feb 04, 2021 16:02

Amazon Prime Video takes Swimming Australia global media rights

MELBOURNE: Amazon Prime Video and Swimming Australia have announced an exclusive, two-year live broadcast streaming deal, to distribute the Australian Swimming championship events globally on Prime Video at no additional cost to Prime members.

Feb 04, 2021 14:02

Fresh capital infusion takes MPL valuation to $945m: Report

MUMBAI: Bengaluru-based fantasy sports startup Mobile Premier League (MPL) has reportedly raised $95 million (or about Rs 6.9 billion) in a fresh funding round led by Hong Kong-based Composite Capital, Moore Capital, Telstra Ventures, among other existing investors.

Feb 03, 2021 13:02

NBA tips off content partnership with Prasar Bharati

NEW DELHI: The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster, on Wednesday announced a new partnership that will see Prasar Bharati’s sports channel – Doordarshan (DD) Sports – and its YouTube channel – Prasar Bharati Sports – air classic NBA content, documentaries, game highlights and public service announcements.

Feb 03, 2021 11:02

Channel 4 scores UK FTA rights for India-England cricket series

MUMBAI: British media have confirmed that Channel 4 has secured the UK rights for the live broadcast of the England's tour of India that involves four Tests, five Twenty20s and three one-day internationals.

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