Basketball

The newly debuted 2024 NBA Finals campaign, “The Toast”, is now streaming across all @NBA social platforms and the NBA App.  

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals”.  

May 14, 2024 17:05
NEW YORK: DSG, a DICK’S Sporting Goods’ exclusive brand that provides performance clothing and gear for the entire family, and the Women’s National Basketball Association (WNBA) Monday announced the launch of their girls’ apparel collection, marking the first-ever collaboration between the two brands.
May 09, 2024 19:05
MIES, Switzerland: The International Basketball Federation (FIBA) announced on Wednesday that ORSEN will be its global commercial partner and exclusively handle the commercial rights of FIBA 3x3 competitions worldwide.
May 09, 2024 19:05
Sportswear major adidas has announced that Candace Parker is now entering a new chapter as president of adidas Women’s Basketball.  Parker steps into this position on the heels of her retirement, marking the culmination of a 16-year partnership with the Three Stripes which was driven by the shared goal to push the women's game further and leave it in a better place for the next generation of basketball athletes.
Apr 17, 2024 19:04
The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App. 
Apr 16, 2024 18:04
NEW YORK: The NBA set all-time records for regular-season total attendance, average attendance, percentage of capacity and sellouts for the second season in a row.
Apr 10, 2024 20:04
TNT Sports and the Women’s National Basketball Association (WNBA) today announced a multi-year collaboration to air WNBA games in the UK and Ireland, re-affirming TNT Sports’ commitment to women’s sport and strengthening its basketball offering.
Apr 09, 2024 19:04
Delhi-based Omaxe Ltd announced Monday that the realty firm's wholly owned subsidiary and SPV - Worldstreet Sports Center - will be developing India's first integrated multi sports facility consisting of an international cricket and football stadium, an indoor stadium along with a retail and hospitality hub spread across an area of 50.40 acres in Delhi's Dwarka area for around Rs 1,500 crore ($180 million). 
Apr 08, 2024 14:04
SEOUL: The National Basketball Association (NBA) and SOURCE MUSIC Co., Ltd., a label under global entertainment lifestyle company HYBE Co. Ltd., monday announced a multiyear collaboration that will see K-pop sensation LE SSERAFIM headline “Friends of the NBA,” the league’s celebrity and influencer program in Asia to engage fans in "new and creative ways". 
Mar 28, 2024 18:03
The National Basketball Association (NBA) announced Thursday that the league’s live whip-around show - “NBA 360” will be available for free on the NBA App in India on Saturdays from March 30 through April 6 from 5 a.m. – 8:00 a.m. IST.
Mar 26, 2024 19:03
NEW YORK: The World-Famous Harlem Globetrotters – the originators of basketball style, captured by dynamic athletes with unmatched skills, have signed with licensing giant IMG to further develop the brand in anticipation of their 100th anniversary milestone in 2026.