Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Mar 21, 2024 20:03

BCCI confirms My11Circle, Angel One, RuPay, CEAT as IPL partners

The Board of Control for Cricket in India has confirmed reports published earlier of the association of My11Circle, Angel One, RuPay & CEAT as official partners for the TATA Indian Premier League.

Mar 21, 2024 20:03

Hindware partners with RCB, Punjab Kings for IPL 2024

Hindware, a bathware brand, has announced its partnership with the IPL teams - Royal Challengers Bengaluru and Punjab Kings, solidifying its commitment to connecting with its audience through cricket.

Mar 21, 2024 20:03

VI John grooming partner for Lucknow Super Giants

Personal care brand VI John on Wednesday announced that they shall be the official grooming partner of the Lucknow Super Giants Team in the upcoming IPL 2024. The team, which is captained by KL Rahul, shall be sporting VI John Logo on their non-lead trousers in the upcoming T20 tournament viewed by audiences across India as well as internationally.

Mar 21, 2024 19:03

JioCinema logs in 18 sponsors, 250+ advertisers for IPL 2024

MUMBAI: JioCinema, official digital streaming partner of TATA IPL 2024, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season.

Mar 21, 2024 19:03

Eco Mobility transportation service provider for LSG, DC

Car rental service provider Eco Mobility has been named the transportation service provider for two of the ten franchises in the Indian Premier League - Lucknow Super Giants and the Delhi Capitals, for the upcoming 2024 season.

Mar 21, 2024 18:03

Fixderma Delhi Capitals associate sponsor for IPL 2024

NEW DWLHI: Fixderma, a leading dermaceutical brand, Thursday announced its partnership with Delhi Capitals as associate sponsor for the upcoming season of the Indian Premier League (IPL), commencing Friday. The collaboration marks Fixderma's inaugural foray into cricket sponsorship, signifying a significant milestone for the brand.

Mar 21, 2024 18:03

DHL enters multi-year collaboration with MotoE

Leading logistics company DHL has entered a multi-year partnership with the FIM Enel MotoE World Championship.

Mar 19, 2024 20:03

IOA ropes in YES Bank as 4th principal sponsor for Paris 2024

NEW DELHI: As the countdown to the much-anticipated Paris 2024 Olympic Games continues, the Indian Olympic Association Tuesday onboarded private bank network YES BANK as the Official Banking Partner for Team India.

Mar 19, 2024 20:03

Hero FinCorp inks multi-yr assn as DC principal sponsor

NEW DELHI: Hero FinCorp, a leading non-banking finance company (NBFC), Tuesday announced a multi-year partnership with Delhi Capitals as the Indian Premier League team's principal sponsor.

Mar 19, 2024 20:03

India sport biz crosses Rs15kcr in '23; cricket dominance up: Study

MUMBAI: The sports business in India stood at Rs 15,766 crore ($1.9 billion approx) in 2023. Tellingly, cricket’s (read Indian Premier League in particular) share of this is 87 per cent, up from 85 per cent in 2022. All other other sports, including football, kabaddi, hockey, badminton, to name some prominent ones, account for the remaining 13 per cent.

Subscribe to Sponsorship