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Star Sports scores 3-season rights to Asian Legends League

SportzPower Team

May 10, 2024 20:05

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NEW DELHI: Star Sports Friday announced its partnership with the Asian Legends League as official broadcast partner for the next three seasons, spanning from 2024 to 2026.

The Asian Legends League, a platform for former retired cricket legends from Asian countries, is set to showcase the talents of iconic players in a league format.

The league, organized by World Sports Group (WSG), will feature five franchise teams representing renowned cricketing nations: Indian Royals, Sri Lankan Lions, Bangladesh Tigers, Pakistan Stars, and Afghanistan Pathans.

May 01, 2024 20:05

WhatsApp partners Mercedes F1 team in new race car emoji

WhatsApp is lighting up the Empire State Building green and launching a new race car emoji to celebrate its rapid growth in the United States, announcing double-digit growth in both daily users and messages sent on WhatsApp in U.S..

Apr 30, 2024 20:04

'Star Deals' launched to boost IPL 2nd-screen engagement on TV

Star Sports continues to redefine the power of television for advertisers, launching an innovative solution that redefines how brands connect with viewers during IPL matches.

Apr 26, 2024 20:04

IPL viewership on Disney Star up 18% at 475m after 34 matches

Disney Star has achieved a cumulative reach of 475 million viewers accompanied by 245 billion minutes of total watch time, a growth of 18% in consumption compared to the previous edition, according to the latest data released by BARC.

Apr 26, 2024 20:04

After 39 games, 96 new brands present in IPL 2024: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 5, which has analysed data from the first 39 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

Apr 25, 2024 13:04

JioCinema debuts 'premium' subscription service at Rs29 p.m.

Reliance's digital streaming platform has just thrown down another gauntlet at its international rivals. After streaming the Indian Premier League and a number of award-winning entertainment offering, mostly for free, JioCinema has announced its new subscription offering, ‘JioCinema Premium’ at a price point that is expected to cause massive market disruption.

Apr 25, 2024 13:04

FanCode adds DTM racing series to motorsports portfolio

MUMBAI: Digital sports platform will be exclusively broadcasting the Deutsche Tourenwagen Masters (DTM) for its 40th anniversary season in India.

Apr 24, 2024 20:04

Banglalink secures streaming rights of ICC tournaments for Toffee

Banglalink has secured exclusive digital streaming rights in Bangladesh territory for all International Cricket Council (ICC) tournaments until 2025 for Toffee starting with the T20 World Cup on 2 June.

Apr 23, 2024 21:04

Sports, digital to drive Viacom18 revenue for 'foreseeable future'

Revenues at Viacom18, the media arm of Mukesh Ambani’s Reliance Industries Limited (RIL), grew by 49% for the 2023-24 financial year on the back of sports and news. The company’s revenues reached Rs 10,826 crore ($1.3 billion) in FY24 as compared to Rs 7,266 crore ($872m) in FY23. Per the company’s statement, sports was the biggest driver of revenue growth for Viacom18.

Apr 23, 2024 20:04

Marketing agency Sociapa wins digital mandate for Tennishub

Marketing agency Sociapa has secured the digital mandate for Tennishub, an online tennis marketplace. Per the agency, this partnership marks a significant milestone in Sociapa's journey towards enhancing digital footprints across diverse industries.

Apr 22, 2024 21:04

rEvolution wins AoR mandate for ICC Men's T20 World Cup 2024

CHICAGO: Sports marketing agency rEvolution announced Monday its appointment as the Agency of Record (AOR) to support the "public relations and marketing activation efforts" for the ICC Men's T20 World Cup 2024.

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