Sponsorship

Universal Music joins hands with eSports company 

Last updated : Aug 27, 2018 16:08
SportzPower Team
Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Tags
eSports
gaming
music
Feb 27, 2020 19:02
European Cricket Network logo
Dream11 deepens assn with European Cricket Network
MUMBAI: Fantasy sports platform Dream11 has partnered with the European Cricket Network (ECN) to become the ‘Official Fantasy Game’ for the European Cricket Series (ECS) and European Cricket League (ECL) tournaments. 
Feb 26, 2020 16:02
Hublot becomes official partner of UEFA Women’s EURO 2021
LYON, France: With a little under 500 days to go till the start of UEFA Women’s EURO 2021, which will be held in England, Swiss watch brand Hublot has announced a deal that will see them become an official partner of the tournament and of all UEFA women’s football competitions.
Feb 26, 2020 16:02
LG holes world's #1 female golfer as brand ambassador
ENGLEWOOD CLIFFS, N.J.: Korean consumer electronics giant LG has signed a three-year sponsorship agreement with the world's top-ranked female golfer, South Korea's Jin-young Ko.  As part of the arrangement, Ko has been named an official brand ambassador for LG SIGNATURE and will be wearing the ultra-premium brand's logo in future tournaments.
Feb 22, 2020 11:02
Mondelēz International logo
ManU announces global partnership with Mondelēz International
MANCHESTER: Premier League club Manchester United has entered into a global partnership with Mondelēz International, whose world renowned brands include Cadbury, Oreo, Toblerone, Milka and belVita. As part of the agreement, the two organisations will create dual-branded products as well as interactive campaigns for the club's global fan base.
Feb 21, 2020 19:02
Infront takes IBU partnership into 3rd decade with extended deal
BEIJING: Infront, a Wanda Sports Group company, will continue as the exclusive marketing partner of the International Biathlon Union (IBU) after extending its partnership by eight years, to the 2029/30 season.  The current agreement was due to end after the 2021/22 season.
Feb 21, 2020 18:02
DAZN offers centralised sponsorship via global football package
LONDON: DAZN Media, the advertising division of sports streaming platform DAZN Group, has launched a new Global Football Package to centralise its football sponsorship offering to brands and take on traditional sports sponsors.
Feb 21, 2020 17:02
Tissot scores cycling 'triple crown' with Giro d’Italia partnership
MUMBAI: Swiss watch brand Tissot, which has been heavily involved in a range of cycling events for 50 years, has added the Giro d’Italia to its prestigious list of cycling races.
Feb 21, 2020 16:02
Junior TOPS from this year: Sports Minister
NEW DELHI: Union Sports Minister Kiren Rijiju on Thursday said the government is set to implement the Target Olympic Podium Scheme (TOPS) at the junior level from this year, PTI reports. The TOPS scheme is a flagship program of the Sports Ministry for providing financial assistance to India's top athletes.
Feb 21, 2020 16:02
BVB splits Bundesliga, intl shirt sponsor deals
DORTMUND: The summer of 2020 will see Borussia Dortmund break new ground. For the first time, the Bundesliga club is set to have two separate shirt sponsors: the speciality chemicals group Evonik and the telecommunications company 1&1. 
Feb 20, 2020 19:02
Malaysia Open returns to Asian Tour schedule
KUALA LUMPUR: The prestigious Malaysia Open received a massive shot in the arm with Bandar Malaysia being named as the title sponsor for one of the most highly regarded events in the region, officials announced Wednesday.
Subscribe to Sponsorship