Marketing

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Mar 28, 2024 18:03

Lamborghini restyles logo to reflect 'Driving Humans Beyond'

Over two decades since the last update, Automobili Lamborghini has refreshed its iconic logo. The restyling is driven by a new strategy that involves adapting the brand’s visual expression to better reflect the “brave”, “unexpected” and “authentic” values of its mission, namely “Driving Humans Beyond”, a concept that translates into the intention to always go beyond the limits, standards and conventions.

Mar 27, 2024 21:03

RISE Worldwide scores IPL team partnerships worth Rs300cr

MUMBAI: RISE Worldwide, India’s leading Sports & Event Management company, has successfully facilitated multiple marquee deals for the ongoing season of the Indian Premier League (IPL). It has closed team partnerships worth around Rs 300 crore ($36 million) which includes five front-of-jersey deals, capturing an impressive 50% of the coveted inventory for IPL 2024.

Mar 27, 2024 20:03

Gulf Oil Lubricants Dhoni Lookalike film

Gulf Oil Lubricants India launches 'Dhoni lookalike' campaign

In a follow-up to the "Gulf Unstoppable Army" campaign, Gulf Oil Lubricants India has taken a step further by launching the Dhoni Lookalike film.

Mar 27, 2024 20:03

AliExpress 1st exclusive e-commerce partner of UEFA EURO 2024

BERLIN: International online retail marketplace, AliExpress, has become the first e-commerce platform as an exclusive official global sponsor of UEFA EURO 2024, as the world looks ahead to an unforgettable summer with the UEFA EURO 2024 in Germany.

Mar 27, 2024 20:03

Jack Daniel's, McLaren Racing Limited Tennessee

Jack Daniel's, McLaren unveil Limited Tennessee whiskey bottle

LYNCHBURG, Tenn.: The Jack Daniel Distillery Wednesday unveiled the 2024 edition of a limited Jack Daniel’s Tennessee Whiskey bottle to commemorate its partnership with McLaren Racing.

Mar 27, 2024 20:03

Zepp Health announces partnership with Kelvin Kiptum Foundation

ROTTERDAM, Netherlands: Smart wearables and health technology company Zepp Health Corporation has announced its partnership with the Kelvin Kiptum Foundation, a significant initiative aimed at preserving the legacy of the late marathon world record holder who tragically died in a car crash on February 11th.

Mar 26, 2024 21:03

IPL Day 1: JioCinema viewership up 51% compared to '23 season

MUMBAI: JioCinema, the official streaming platform for the TATA IPL, made an incredible opening for the 2024 season as over 11.3 crore (113 million) viewers logged in on Day 1, a 51% increase compared to Day 1 of IPL 2023. As JioCinema commenced their second season on digital, over 590m video views were registered on the platform for the opening day of IPL 2024 which led to 6.6 billion minutes of watch-time.

Mar 26, 2024 21:03

Gujarat Titans partnership count up at 30 for IPL '24

Gujarat Titans unveil its extended line-up of partnerships for the ongoing Tata Indian Premier League 2024 season. With a mix of returning allies and fresh collaborators, the franchise continues to strengthen its position as a powerhouse in the IPL.

Mar 26, 2024 20:03

playR signs global merchandise partnership with 5 IPL teams

MUMBAI: Sports and lifestyle brand playR has partnered with Chennai Super Kings, Mumbai Indians, Rajasthan Royals, and Punjab Kings to provide exclusive global merchandise for season 2023 onwards and Kolkata Knight Riders from season 2024 onwards. playR is also the Kitting and Clothing partner for Punjab Kings for season 2024.

Mar 26, 2024 20:03

Star Sports 'Star Creator's Network' IPL 2024

Star Sports launches 'Star Creator's Network' for IPL '24

Star Sports, the official broadcaster of Tata IPL 2024, is launching the Star Creator’s Network in India– in collaboration with some influential content creators across the social media landscape. The endeavour seeks to bring together the cricketing universe with the world of content creators in a collaborative effort to engage sports fans and digital audiences.

Subscribe to Marketing