Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

May 17, 2024 18:05

Nandini Dairy sponsors Scotland team at T20 World Cup

Cricket Scotland has announced Karnataka Milk Federation's dairy brand Nandini as the official sponsor of the Scotland men’s team at the upcoming ICC Men’s T20 World Cup 2024. The Nandini logo will be present on the leading arm of the new Scotland men’s playing shirts at the tournament, which takes place in West Indies and USA and begins on 2 June.

May 16, 2024 18:05

Major League Soccer names Radhika Duggal as CMO

NEW YORK: Major League Soccer (MLS) has announced that Radhika Duggal has been named senior vice president, chief marketing officer, MLS and Soccer United Marketing (SUM). In this role, Duggal will serve on the senior executive team at the League Office, lead the creation of MLS’ marketing strategy and programs, and drive the continued growth of the League’s global fanbase.

May 16, 2024 15:05

PUMA Athletics Federation of India kit partner

PUMA inks multi-yr deal as AFI kit partner; 400+ athletes to benefit

BENGALURU: Sports brand PUMA India was on Thursday announced as official kit sponsor of the Athletics Federation of India (AFI), ushering in a new era of high performance for the country’s athletes.

May 15, 2024 17:05

Brembo to title sponsor Italian Grand Prix in 2024, 2025

Brembo will title sponsor the Italian Grand Prix in 2024 and 2025, taking top billing as MotoGP returns to the spectacular Autodromo Internazionale del Mugello. This year’s edition takes place from the 31st of May to the 2nd of June and will be officially named the Gran Premio d’Italia Brembo.

May 15, 2024 17:05

RISE wins ECB's India sponsorship sales mandate

MUMBAI: Building on the momentum of two enthralling Men’s and Women’s Ashes series in 2023, England and Wales Cricket Board (ECB) and RISE Worldwide Wednesday announced their partnership for exclusive digital and virtual inventory sponsorship sales in India for select upcoming marquee series to be played in England.

May 15, 2024 17:05

CARE teams up with SRH, inaugurate sports medicine & rehab centre

HYDERABAD: CARE Hospitals, a multi-specialty hospital chain, on Wednesday inaugurated its Sports Medicine and Rehabilitation Centre at its Banjara Hills Unit. The facility, which offers specialized healthcare for athletes and active individuals, was inaugurated by SunRisers Hyderabad cricketers - Heinrich Klaasen, Marco Jansen, Nitish Kumar Reddy and Shahbaz Ahamad.

May 15, 2024 10:05

P&G to focus on its 'power brands' in ads during Paris Olympics

CINCINNATI: FMCG behemoth Procter & Gamble, a Worldwide Olympic and Paralympic Partner, announced plans Tuesday to prominently feature superior performing household and personal care brands during the Olympic and Paralympic Games Paris 2024, including Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Villag

May 13, 2024 16:05

After 55 IPL games, 35% ad volumes from 5 advertisers: TAM Sports

MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.

May 13, 2024 11:05

All India Pickleball Association Skechers kit sponsor

Skechers inks 5-yr deal as All India Pickleball Association kit sponsor

The All India Pickleball Association has inked a partnership agreement with Skechers that names the global lifestyle and performance brand as AIPA's official kit sponsor. Under the terms of the five-year agreement, Skechers will sponsor team India kits with a range of performance-oriented apparel and footwear specifically crafted for the dynamic demands of pickleball.

May 09, 2024 20:05

ICC announces extension to global partnership with Aramco

The International Cricket Council thursday announced a four-year extension to its global partnership with Aramco, one of the world’s leading integrated energy and chemicals companies.

Subscribe to Sponsorship