Advertising

Jan 18, 2024 18:01
SHARJAH: Ahead of the second season of the DP World ILT20, Capri Sports-owned Sharjah Warriors, which will be in action on Match Day 1, have finalised their sponsor roster.  Each of the sponsors’ will have their logos on the Sharjah Warriors’ kit, with 11Exch.Live’s logo going on the front of the jersey, while Vimal Elaichi takes up its spot on the back.  
Jan 17, 2024 16:01
Red Bull India has appointed Sidharth Satpathy as its national sales director.  Satpathy shared the development on his LinkedIn account. “I am thrilled to share that I am starting my new job at Red Bull India as national sales director. Have always been a fan of the brand and the incredibly cool stuff that it has been doing for decades,” Satpathy stated in his LinkedIn post.
Jan 16, 2024 17:01
BENGALURU: Aditya Birla Finance Ltd (ABFL) Tuesday announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’. 
Jan 16, 2024 16:01
Disney Star has reportedly released its ad rates for the 2024 edition of the Indian Premier League for SD and HD channels. Per an Economic Times report, the broadcaster is seeking Rs 167 crore for co-presenting sponsorships and Rs 83 crore for associate sponsorships on standard definition channels.
Jan 15, 2024 19:01
The Aditya Birla Group (ABG) has reportedly entered the race for the Indian Premier league title rights with a Rs 500 crore per year bid, totalling Rs 2,500 crore over five years.
Jan 12, 2024 19:01
The International Olympic Committee (IOC) Friday announced that AB InBev, the world’s leading brewer, will become a Worldwide Olympic Partner (TOP Partner) through to 2028.  The value of the deal was not disclosed, though the IOC has said some of its sponsors pay more than $300 million to be in the TOP (The Olympic Partner) program for a four-year commercial cycle.
Jan 11, 2024 11:01
BHUBANESWAR: Ultimate Kho Kho (UKK) has onboarded IndianOil, the country’s leading diversified, integrated energy major as the 'Powered By Sponsor' for its ongoing Season 2.  Aligning with UKK’s vision of bringing a modern twist to the traditional sport, this partnership solidifies the league’s commitment to shaping the future of kho kho in India.
Jan 09, 2024 19:01
The Board of Control for Cricket in India Tuesday announced Campa and Atomberg Technologies as official partners for the BCCI domestic and international season 2024-2026. Campa, a legacy brand under the Reliance Consumer Products umbrella, will leverage this association to announce a "range of products and provide fans with a new-age experience at the stadiums".
Jan 09, 2024 19:01
MUMBAI: TAM Sports has released its 'TAM AdEx - Quarterly Advertising Report on Sports Channel Genre for Jul-Sept ’23'.
Dec 27, 2023 10:12
The International Cricket Council (ICC) and Coca-Cola Tuesday announced an eight-year extension of their ongoing global multi-million dollar partnership encompassing ICC World events across all three formats, up until the end of 2031.