Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report.
Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.
Dec 04, 2017 11:12
HYDERABAD: The upcoming United Arab Emirates-based T10 Cricket League (TCL) has Hyderabad’s Heera Group as title sponsor.
The newest franchise based short form cricket league launches later this month featuring 90-minute contests lasting 10-overs-a-side. The tournament wil run for four days from 14-17 December.
Dec 02, 2017 14:12
MADRID: The FIM Moto2 and Moto3 World Championships will continue racing on Dunlop tyres until at least the end of the 2020 season, with a new contract extension securing the future of this long-standing partnership for at least another three years.
Nov 29, 2017 08:11
MELBOURNE: Cricket Australia has announced luxury Swiss watchmaker, Hublot, has come on board as Official Licensed Watch of Cricket Australia for the 2017-18 summer of cricket.
Nov 29, 2017 07:11
MADRID: Nivea Men and Real Madrid, partners since 2013 in select countries, have signed a five-year contract extending the association between the male care product major and LaLiga giants to cover 70 markets.
Nov 08, 2017 10:11
NEW DELHI: Two-time Formula 1 world champion Mika Hakkinen will be visiting Mumbai and Gurugram during the weekend.
Hakkinen, who won his world titles in 1998 and 1999, is coming to India to promote Johnnie Walker’s don’t drink and drive initiative. He will be in Mumbai on November 11 and Gurugram the following day.
Oct 06, 2017 14:10
LONDON: Demand for premium content tied to the massive spending power the five digital giants from the US – Amazon, Apple, Facebook, Google and Microsoft – and China’s Alibaba and Tencent, collectively enjoy will continue to drive up the value of sports broadcast rights, argues Martin Sorrell, CEO of global media and advertising behemoth WPP.
Oct 05, 2017 18:10
NEW YORK: Major League Baseball has announced partnership with YouTube TV wherein the new cable-free, live-TV service will serve as presenting sponsor of this month's Fall Classic with a variety of national TV spots and on-air call-outs on FOX during each game, branding across MLB's digital properties and official social media accounts, as well as in-stadium promotion.
Sep 27, 2017 15:09
MUMBAI: Reebok India has tied up with US based Ultimate Fighting Championship (UFC) for the promotion of Mixed Martial Arts (MMA) in the country.
Sep 04, 2017 16:09
MUMBAI: A new official promo song for the 2017 FIFA U 17 World Cup, featuring cricket legend Sachin Tendulkar, Indian football great Bhaichung Bhutia and Indian women’s football team forward Bala Devi star has just been released.
