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PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team

May 04, 2023 18:05

Read more about PUMA inks deal as F1 licensing partner & trackside retailer
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HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories.

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Jul 12, 2021 19:07

PUMA and LaLiga present ADRENALINA, the ElClasico matchball

PUMA, LaLiga present ElClasico matchball ADRENALINA

BARCELONA: Sportswear brand PUMA and LaLiga present their latest design for the ADRENALINA matchball, the second official matchball for the 2021/22 LaLiga Santander season, which will be used for special fixtures in the competition’s calendar such as ElClasico, the derbies and other standout matches.

Jul 12, 2021 19:07

PUMA signs 18 Indian athletes for Tokyo 2020 lead-up campaign

BENGALURU: Sports brand PUMA has signed 18 Indian athletes who will represent the country in national and international events across sporting disciplines like shooting, hockey, track and field, boxing, table tennis, discus throw and badminton.

Jun 01, 2021 21:06

PUMA, LaLiga present official match ball for 2021/22 season

NEW DELHI: Global sports brand PUMA and LaLiga present the new official match ball for the 2021/21 season: the Accelerate. Ibai Llanos, the most popular Spanish-speaking Caster, led the unveiling Monday on his Twitch channel, showcasing the design of the upcoming season’s primary match ball, which combines traditional white with an explosive mix of red, yellow and orange tones.

Apr 22, 2021 18:04

Dream11 partners with PUMA to launch athleisure collection

MUMBAI: Fantasy sports platform Dream11 has entered into a partnership with the global sports brand PUMA to launch its first athleisure collection in India. The two entities have co-created an exclusive range under the label - PUMAxDream11. The merchandise assortment includes t-shirts, flip-flops and caps and will be available online on FanCode Shop, at exclusive PUMA stores and PUMA.com.

Apr 20, 2021 18:04

Puma signs Washington Sundar & Devdutt Padikkal

BENGALURU: Global sports brand PUMA has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins PUMA’s roster of cricketers that include Indian captain Virat Kohli; wicketkeeper-batsman KL Rahul; women’s national cricketer, Sushma Verma and legends like Yuvraj Singh.

Mar 30, 2021 13:03

PUMA signs three-yr kit deal with Kohli-led RCB, unveils new jersey

BENGALURU: A little over four years after PUMA laced up with Team India captain Virat Kohli on an eight-year endorsement deal worth a record-busting Rs 1.1 billion, the global sports brand Tuesday signed a strategic long-term partnership with his Indian Premier League franchise Royal Challengers Bangalore, as official kit partner for the upcoming IPL season and beyond.

Mar 23, 2021 19:03

PUMA activation to mark Luis Suárez's 500 goal landmark

NEW DELHI: Global sports company PUMA has partnered with Uruguay and Atlético de Madrid star Luis Suárez following the player’s historic 500th goal to donate 500 PUMA footballs to youth football teams based in each of the cities where Luis has played during his career. Each football was gifted with a special note from Luis to inspire the next generation of talent.

Mar 08, 2021 16:03

PUMA to support Parcham NGO's girls football team

MUMBAI: Global sportswear brand PUMA joined hands to empower Mumbai-based NGO, Parcham which has been breaking the gender stereotypes to bolster its mission of inspiring women from marginalised communities of Mumbra, a small town in Thane district near Mumbai, to take up football and make it a viable career option.

Feb 24, 2021 17:02

PUMA achieves sales, profitability growth in Q4 despite COVID

HERZOGENAURACH, Germany: PUMA reported sales and profitability growth in the fourth quarter despite COVID-19 related lockdown measures.

Nov 05, 2020 15:11

PUMA mkting head switches tracks, joins Porsche India

BENGALURU: PUMA India’s associate director and head of marketing Debosmita Majumder has moved on from the company to join Porsche India as head of marketing, PR, CRM Porsche India, Skoda Volkswagen Group.

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