MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 7, which has analysed data from 55 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Advertising
Apr 03, 2018 15:04
MUMBAI: cricket-focused sports gaming platform Dream11 has launched an integrated campaign #DimaagSeDhoni featuring its brand ambassador MS Dhoni.
Apr 03, 2018 12:04
MUMBAI: Leo Burnett Orchard has won the creative mandate for cricket-focused sports gaming platform Dream11.
As part of its new duties, Leo Burnett Orchard will partner Dream11 for all of its sports tie-ups, and will help consumers realise the joy of fantasy sports. There was no multi-agency pitch involved in the assignment of the creative mandate.
Apr 03, 2018 12:04
MUMBAI: Kwan Entertainment and Marketing Solutions has announced key changes in its leadership team.
The celebrity management firm has appointed founding partners Indranil Das Blah and Vijay Subramaniam as co-chief executives to helm day-to-day operations, while co-founder Anirban Das Blah moves into a more strategic role.
Apr 02, 2018 14:04
MUMBAI: Star India’s video on demand (VoD) platform Hotstar, has launched Hotstar AdServe – a self-service ad tool aimed at empowering advertisers and allowing small and medium sized companies to harness the power of digital video at scale "to associate with a big sporting event" (read IPL).
Mar 29, 2018 17:03
MUMBAI: Star India's Rs 163.475 billion ($ 2.55 billion) winning bid for IPL's global television and digital rights has boosted the confidence of team owners that that profitability is now well within reach.
Each franchise can expect over Rs 2 billion from the central revenue pool from this year, in large part due to Star India’s media rights deal with the BCCI.
Mar 29, 2018 16:03
KUWAIT: The Olympic Council of Asia and French flooring company Gerflor signed a sponsorship agreement here Wednesday for the period 2018-2020.
Mar 29, 2018 16:03
MELBOURNE: The blood-letting in the wake of the ball-tampering scandal that has hit Australian cricket is still to run its course.
Australia’s Magellan Financial Group Ltd cancelled a naming rights sponsorship deal with Cricket Australia even as the country’s governing body slapped principal protagonists Steven Smith and David Warner with one-year bans.
Mar 28, 2018 13:03
MUMBAI: Even as the ball tampering fiasco in South Africa unravels and Cricket Australia sent captain Steve Smith, vice captain David Warner and Cameron Bancroft back home, South Korean home appliances giant LG Electronics - announced Wednesday that its current deal with the opening batsman, which was in its final weeks, would not be renewed.
Mar 27, 2018 17:03
SINGAPORE: The Badminton World Federation (BWF) has unveiled ELO Water as the Official Water for its championship events and tour finale for the next four years.
This partnership encompasses all BWF Major Events – the TOTAL BWF World Championships, TOTAL BWF Thomas & Uber Cup Finals and TOTAL BWF Sudirman Cup – as well as the HSBC BWF World Tour Finals.
Mar 27, 2018 16:03
NEW YORK: The National Basketball Association (NBA) and YouTube Monday announced a groundbreaking partnership making YouTube TV – the live TV streaming service – the first-ever presenting partner of the NBA finals.
The multiyear partnership also includes YouTube TV as the presenting partner of the finals for the Women’s National Basketball Association (WNBA) and the NBA G League, the NBA’s official minor league.