LONDON: To cement Gatorade's commitment to transforming participation in sport across the world, the PepsiCo drinks brand is launching its global programme, Fuel Tomorrow, by committing to help 2,500,000 teens across the world access the life changing power of sport by 2030.
The programme, originally Gatorade's U.S equity in sport platform, is being expanded globally following research conducted by Gatorade. It surveyed 2,500 parents of teens aged 13-17 from numerous markets and identified the biggest barriers preventing teens from playing or staying in sport. These include:
